Top Ads on Navy Exchange

Navy Exchange Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Navy Exchange has been advertising and marketing on Facebook for many years. And Navy Exchange has placed 21 of ads on the Facebook platform in the last month. In the past few years,Navy Exchange has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Navy Exchange on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Navy Exchange. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Navy Exchange.

BigSpy

1.Navy Exchange Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Navy Exchange  Navy Exchange  Navy Exchange
Page Categories  Shopping & Retail  Shopping & Retail  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Navy Exchange Marketing Objectives Analysis: 

Navy Exchange has been operating in Shopping & Retail for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Navy Exchange best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Navy Exchange Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  We Stand Together Entertainment Series  Navy Exchange Navy Exchange (Everett) 
Ad Copy Text  Stand up, tune in and support our Military Family. #WeStandTogether  We've proudly served our military members and their families for the last 74 years, through good tim...  The Navy Blue Friday Sale is Here! 3 Days Only. Don't Miss Our Biggest Navy Blue Friday Ever! Plus F...
Link Description  Музыка · 783 человека  N/A  N/A
Website Link  www.facebook.com  www.mynavyexchange.com  maps.google.com
CTA  EVENT_RSVP    GET_DIRECTIONS
Text Word Count 67  220  476
Like 90  269  0

Navy Exchange Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Navy Exchange Top 1 ads got 90 likes. Navy Exchange uses a sentence with the finishing touch title: “We Stand Together Entertainment Series”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Navy Exchange shared 67 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is EVENT_RSVP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Navy Exchange should continue to optimize the ad content.

3.Navy Exchange Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-04-15-2020-04-15  2020-04-06-2020-04-07  2019-11-29-2019-11-29
Landing Page Link  https://www.facebook.com/11466589572/posts/10159723002099573/  https://www.mynavyexchange.com/?utm_source=facebook&utm_medium=cpc&utm_campaign=wk09-missionyou   https://www.google.com/maps?dirflg=d&daddr=13904+45th+Avenue+NE.+Building+No.+13904,+%E9%A9%AC%E9%87%8C%E6%96%AF%E7%BB%B4%E5%B0%94+(%E5%8D%8E%E7%9B%9B%E9%A1%BF%E5%B7%9E)+98271&q=Navy+Exchange&hl=zh&fbclid=IwAR1zbcV1bCmnFucTzyvGhDzEt_jYfLVuNSwTW5-LZfFWgOQaNxLX6pEOZ5g

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Navy Exchange are successful.

Navy Exchange Creative Analysis: 

Navy Exchange placed a Image ad in 2020-04-15-2020-04-15, and got 90 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Navy Exchange Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  N/A
Language  Russian  English  Norwegian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Navy Exchange has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Navy Exchange Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-15-2020-04-15  2020-04-06-2020-04-07  2019-11-29-2019-11-29
During  1 days  2 days 1 days 
Like  90  269  0
Share  3  12  0
Comment  3  6  0

Advertising effectiveness is a direct manifestation of advertising. Navy Exchange ‘s Top 1 ad received 90 likes, 3 shares, 3 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Navy Exchange, helping Navy Exchange to grasp the ad data more clearly.