Top Ads on Nausicaá - Centre National de la Mer

Nausicaá - Centre National de la Mer Background Introduction:

Bien plus qu'un aquarium, Nausicaa est un Centre de Culture Scientifique et Technique entièrement consacré à la relation que l'Homme entretient avec la Mer.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Nausicaá - Centre National de la Mer has been advertising and marketing on Facebook for many years. And Nausicaá - Centre National de la Mer has placed 13 of ads on the Facebook platform in the last month. In the past few years,Nausicaá - Centre National de la Mer has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Nausicaá - Centre National de la Mer on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Nausicaá - Centre National de la Mer. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Nausicaá - Centre National de la Mer.

BigSpy

1.Nausicaá - Centre National de la Mer Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Nausicaá - Centre National de la Mer  Nausicaá - Centre National de la Mer  Nausicaá - Centre National de la Mer
Page Categories  Aquarium  Aquarium  Aquarium
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  wordpress

Nausicaá - Centre National de la Mer Marketing Objectives Analysis: 

Nausicaá - Centre National de la Mer has been operating in Aquarium for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Nausicaá - Centre National de la Mer best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Nausicaá - Centre National de la Mer Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  صور من منشور ‏‎Nausicaá - Centre National de la Mer‎‏  Découvrez nos programmes et activités de recherche Nausicaá - Centre National de la Mer 
Ad Copy Text  [En direct de Nausicaá] Aujourd'hui, un petit moment de douceur vous est offert par nos soigneurs...  Bien plus qu'un aquarium, Nausicaá participe à de nombreuses actions de conservation.  Venez vivre le quotidien de nos soigneurs en visitant les coulisses de Nausicaá !
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.nausicaa.fr  www.nausicaa.fr
CTA    LEARN_MORE  
Text Word Count 147  88  82
Like 1887  920  6

Nausicaá - Centre National de la Mer Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Nausicaá - Centre National de la Mer Top 1 ads got 1887 likes. Nausicaá - Centre National de la Mer uses a sentence with the finishing touch title: “صور من منشور ‏‎Nausicaá - Centre National de la Mer‎‏”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Nausicaá - Centre National de la Mer shared 147 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Nausicaá - Centre National de la Mer should continue to optimize the ad content.

3.Nausicaá - Centre National de la Mer Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Carousel
Ad Time   2020-04-01-2020-04-01  2019-04-09-2019-04-25  2019-04-17-2019-04-25
Landing Page Link  https://www.facebook.com/64991257416/posts/10158260113742417/  https://www.nausicaa.fr/nos-actions-de-conservation/?utm_source=Facebook&utm_medium=Video&utm_campaign=Spot%20Actions%20de%20conservation&utm_term=FR   https://www.nausicaa.fr/animations/?utm_source=Facebook&utm_medium=Carrousel&utm_campaign=Offre+Coulisses&utm_term=FR

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Nausicaá - Centre National de la Mer are successful.

Nausicaá - Centre National de la Mer Creative Analysis: 

Nausicaá - Centre National de la Mer placed a Image ad in 2020-04-01-2020-04-01, and got 1887 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Nausicaá - Centre National de la Mer Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  France  France  France,Belgium
Language  Spanish  French  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Nausicaá - Centre National de la Mer has the best conversion in France, and can advertise more in France in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Nausicaá - Centre National de la Mer Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-01-2020-04-01  2019-04-09-2019-04-25  2019-04-17-2019-04-25
During  1 days  17 days 9 days 
Like  1887  920  6
Share  283  267  1
Comment  76  91  0

Advertising effectiveness is a direct manifestation of advertising. Nausicaá - Centre National de la Mer ‘s Top 1 ad received 1887 likes, 283 shares, 76 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Nausicaá - Centre National de la Mer, helping Nausicaá - Centre National de la Mer to grasp the ad data more clearly.