Top Ads on Naumi Hotels

Naumi Hotels Background Introduction:

Naumi Hotels is a brand synonymous with personal luxury and prime locality.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Naumi Hotels has been advertising and marketing on Facebook for many years. And Naumi Hotels has placed 75 of ads on the Facebook platform in the last month. In the past few years,Naumi Hotels has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Naumi Hotels on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Naumi Hotels. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Naumi Hotels.

BigSpy

1.Naumi Hotels Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Naumi Hotels  Naumi Hotels  Naumi Hotels
Page Categories  Hotel  Hotel  Hotel
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Naumi Hotels Marketing Objectives Analysis: 

Naumi Hotels has been operating in Hotel for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Naumi Hotels best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Naumi Hotels Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Family Vacation  Romance Retreat Package | Naumi Hotel Auckland Airport Naumi Hotels 
Ad Copy Text  Bring the #fambam out on a fun vacay in Auckland! There's something for everyone in our Fambam Packa...   A bottle of bubbles, handcrafted chocolates & more . Darling, we know how to set the stage for roma...  A gorgeous room, a luxurious bathtub, a bottle of bubbly and a box of handcrafted chocolates - we kn...
Link Description  Enjoy a night (or nights) of fun with the family with our #FamBam Package in our double Queen bedded rooms. We keep you well-rested & the kids entertained!  Celebrate love at Naumi Hotel Auckland Airport with our Romance Retreat Package.  N/A
Website Link  naumihotels.com  naumihotels.com  naumihotels.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 118  153  175
Like 1100  1186  1148

Naumi Hotels Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Naumi Hotels Top 1 ads got 1100 likes. Naumi Hotels uses a sentence with the finishing touch title: “Family Vacation”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Naumi Hotels shared 118 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Naumi Hotels should continue to optimize the ad content.

3.Naumi Hotels Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2019-04-16-2019-07-18  2019-04-16-2019-07-16  2019-04-16-2019-07-16
Landing Page Link  https://naumihotels.com/aucklandairport/promotion/family-vacation/?utm_source=guided&utm_medium=creationrmk&utm_campaign=fambam  https://naumihotels.com/aucklandairport/promotion/romance-retreat/?utm_source=guided&utm_medium=creationnz&utm_campaign=romance   https://naumihotels.com/aucklandairport/promotion/romance-retreat/?utm_source=guided&utm_medium=creationrmk&utm_campaign=romanceretreat

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Naumi Hotels are successful.

Naumi Hotels Creative Analysis: 

Naumi Hotels placed a Image ad in 2019-04-16-2019-07-18, and got 1100 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Naumi Hotels Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,Canada,China...  Canada,Colombia,Egypt...  United States,Canada,United Kingdom...
Language  English  English  Finnish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Naumi Hotels has the best conversion in United States,Canada,China..., and can advertise more in United States,Canada,China... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Naumi Hotels Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-16-2019-07-18  2019-04-16-2019-07-16  2019-04-16-2019-07-16
During  94 days  92 days 92 days 
Like  1100  1186  1148
Share  1  0  4
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. Naumi Hotels ‘s Top 1 ad received 1100 likes, 1 shares, 0 comments in just 94 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Naumi Hotels, helping Naumi Hotels to grasp the ad data more clearly.