Top Ads on Natuurmonumenten

Natuurmonumenten Background Introduction:

Natuurmonumenten beschermt 355 natuurgebieden en waardevolle landschappen. Overal in Nederland. Voor iedereen.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Natuurmonumenten has been advertising and marketing on Facebook for many years. And Natuurmonumenten has placed 91 of ads on the Facebook platform in the last month. In the past few years,Natuurmonumenten has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Natuurmonumenten on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Natuurmonumenten. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Natuurmonumenten.


1.Natuurmonumenten Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Natuurmonumenten  Natuurmonumenten  Natuurmonumenten
Page Categories  Nonprofit Organization  Nonprofit Organization  Community
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Natuurmonumenten Marketing Objectives Analysis: 

Natuurmonumenten has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Natuurmonumenten best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Natuurmonumenten Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Vraag hier het gratis actiepakket aan  Vraag hier het gratis actiepakket aan Vraag hier het gratis actiepakket aan 
Ad Copy Text  Beschermde planten en dieren dreigen te verdwijnen uit Nederland. De natuur heeft jouw hulp hard nod...  Beschermde planten en dieren dreigen te verdwijnen uit Nederland. De natuur heeft jouw hulp hard nod...  ???? Uit onderzoek blijkt dat de vlinderpopulatie in de afgelopen 28 jaar bijna is gehalveerd. Samen...
Link Description  N/A  N/A  Help jij de dieren en planten in jouw tuin?
Website Link
Text Word Count 170  170  257
Like 361  2  2

Natuurmonumenten Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Natuurmonumenten Top 1 ads got 361 likes. Natuurmonumenten uses a sentence with the finishing touch title: “Vraag hier het gratis actiepakket aan”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Natuurmonumenten shared 170 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Natuurmonumenten should continue to optimize the ad content.

3.Natuurmonumenten Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-04-2020-06-20  2020-06-07-2020-06-18  2020-06-16-2020-06-17
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Natuurmonumenten are successful.

Natuurmonumenten Creative Analysis: 

Natuurmonumenten placed a Image ad in 2020-06-04-2020-06-20, and got 361 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Natuurmonumenten Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Netherlands  Netherlands  N/A
Language  Dutch  Dutch  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Natuurmonumenten has the best conversion in Netherlands, and can advertise more in Netherlands in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Natuurmonumenten Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-20  2020-06-07-2020-06-18  2020-06-16-2020-06-17
During  17 days  12 days 2 days 
Like  361  2  2
Share  39  0  0
Comment  116  1  1

Advertising effectiveness is a direct manifestation of advertising. Natuurmonumenten ‘s Top 1 ad received 361 likes, 39 shares, 116 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Natuurmonumenten, helping Natuurmonumenten to grasp the ad data more clearly.