Top Ads on Nature's Ways

Nature's Ways Background Introduction:

Eco outdoor agency and shop, located right in the middle of the stunning Soča Valley in Bovec, Slovenia.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Nature's Ways has been advertising and marketing on Facebook for many years. And Nature's Ways has placed 11 of ads on the Facebook platform in the last month. In the past few years,Nature's Ways has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Nature's Ways on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Nature's Ways. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Nature's Ways.


1.Nature's Ways Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Nature's Ways  Nature's Ways  Nature's Ways
Page Categories  Rafting/Kayaking Center  Rafting/Kayaking Center  Rafting/Kayaking Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Nature's Ways Marketing Objectives Analysis: 

Nature's Ways has been operating in Rafting/Kayaking Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Nature's Ways best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Nature's Ways Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Zadenite brezplačni kanjoning izlet v dolini Soče  N/A Nature's Ways 
Ad Copy Text  Sodelujte v nagradni igri za brezplačni kanjoning izlet v dolini Soče! Vsi, ki sodelujete, pa pr...  no setting  no setting
Link Description  Nagradna igra Sodelujte v nagradni igri za brezplačen kanjoning izlet v dolini Soče! Vsi ki sodelujete, pa prejmete tudi 10% popust na naše aktivnosti! SODELUJ! Adrenalinsko doživetje v dolini Soče Vodni park v naravi, ki vas popelje v najbolj skrite kotičke doline Soče! Primerno za: ✔...  N/A  N/A
Website Link
Text Word Count 287  0  0
Like 6  0  0

Nature's Ways Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Nature's Ways Top 1 ads got 6 likes. Nature's Ways uses a sentence with the finishing touch title: “Zadenite brezplačni kanjoning izlet v dolini Soče”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Nature's Ways shared 287 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Nature's Ways should continue to optimize the ad content.

3.Nature's Ways Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Others  Carousel
Ad Time   2020-06-06-2020-06-07  2020-06-04-2020-06-06  2020-05-18-2020-06-06
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Nature's Ways are successful.

Nature's Ways Creative Analysis: 

Nature's Ways placed a Image ad in 2020-06-06-2020-06-07, and got 6 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Nature's Ways Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Slovenia  N/A  N/A
Language  Slovenian  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Nature's Ways has the best conversion in Slovenia, and can advertise more in Slovenia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Nature's Ways Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-06-2020-06-07  2020-06-04-2020-06-06  2020-05-18-2020-06-06
During  2 days  3 days 20 days 
Like  6  0  0
Share  0  0  0
Comment  2  0  0

Advertising effectiveness is a direct manifestation of advertising. Nature's Ways ‘s Top 1 ad received 6 likes, 0 shares, 2 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Nature's Ways, helping Nature's Ways to grasp the ad data more clearly.