Top Ads on Nature

Nature Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Nature has been advertising and marketing on Facebook for many years. And Nature has placed 6610 of ads on the Facebook platform in the last month. In the past few years,Nature has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Nature on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Nature. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Nature.

BigSpy

1.Nature Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Nature  Nature  Nature
Page Categories  Publisher  Publisher  Publisher
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Nature Marketing Objectives Analysis: 

Nature has been operating in Publisher for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Nature best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Nature Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  BLM  Celebrating Pride Month Celebrating Pride Month 
Ad Copy Text  Explore our free collection of books, articles and magazine content from across the Social Sciences,...  Explore the most recent research on LGBTQ+ issues from across the Humanities and Social Sciences. Ac...  Explore the most recent research on LGBTQ+ issues from across the Humanities and Social Sciences. Ac...
Link Description  Ornette Clennon discusses why, in our fight for social justice, we need to take a look at the history of western identity and the societal ordering which has evolved from it.  N/A  N/A
Website Link  bit.ly  www.springernature.com  www.springernature.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 184  186  186
Like 19  132  10

Nature Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Nature Top 1 ads got 19 likes. Nature uses a sentence with the finishing touch title: “BLM”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Nature shared 184 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Nature should continue to optimize the ad content.

3.Nature Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-15-2020-06-20  2020-05-18-2020-06-20  2020-05-18-2020-06-20
Landing Page Link  https://www.springernature.com/gp/researchers/campaigns/black-lives-matter/social-inequality-systemic-racism?utm_source=facebook&utm_medium=social&utm_content=ads&utm_campaign=SRHS_1_KJ01_BlackLivesMatter  https://www.springernature.com/gp/researchers/campaigns/pride?utm_source=facebook&utm_medium=social&utm_content=ads&utm_campaign=SRHS_1_AG01_GL_HSS-TP_Pride2020   https://www.springernature.com/gp/researchers/campaigns/pride?utm_source=facebook&utm_medium=social&utm_content=ads&utm_campaign=SRHS_1_AG01_GL_HSS-TP_Pride2020&fbclid=IwAR0NBeq18nnivokDxmVnGR7xChre9MrEpnV_SefXb8_aCWP3osKSVJ4b9c4

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Nature are successful.

Nature Creative Analysis: 

Nature placed a Image ad in 2020-06-15-2020-06-20, and got 19 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Nature Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Tunisia,Algeria,Morocco...  Algeria,Jordan,China...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Nature has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Nature Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-20  2020-05-18-2020-06-20  2020-05-18-2020-06-20
During  6 days  34 days 34 days 
Like  19  132  10
Share  0  3  1
Comment  0  3  2

Advertising effectiveness is a direct manifestation of advertising. Nature ‘s Top 1 ad received 19 likes, 0 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Nature, helping Nature to grasp the ad data more clearly.