Top Ads on Natural History Museum of Utah

Natural History Museum of Utah Background Introduction:

The Natural History Museum of Utah, University of Utah | Rio Tinto Center.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Natural History Museum of Utah has been advertising and marketing on Facebook for many years. And Natural History Museum of Utah has placed 23 of ads on the Facebook platform in the last month. In the past few years,Natural History Museum of Utah has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Natural History Museum of Utah on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Natural History Museum of Utah. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Natural History Museum of Utah.

BigSpy

1.Natural History Museum of Utah Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Natural History Museum of Utah  Natural History Museum of Utah  Natural History Museum of Utah
Page Categories  Science Museum  Science Museum  Science Museum
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Natural History Museum of Utah Marketing Objectives Analysis: 

Natural History Museum of Utah has been operating in Science Museum for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Natural History Museum of Utah best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Natural History Museum of Utah Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Perspective | Maybe you’ve noticed more wildlife around you lately. The reasons might have less to do with animals than people.  A conversation with Astronaut Scott Kelly A conversation with Astronaut Scott Kelly 
Ad Copy Text  A story that goes well with our exhibit Nature All Around Us, and the citizen science programs we're...  NHMU is thrilled to present Astronaut Scott Kelly in a virtual event.  NHMU is thrilled to present Astronaut Scott Kelly in a virtual event.
Link Description  In one Washington suburb, the change in human behavior is being credited with saving animals. Among the rescued: a baby fox that got its head stuck in a jar.  Other · 16,713 people  Autre · 16 604 personnes
Website Link  www.washingtonpost.com  www.facebook.com  www.facebook.com
CTA  LEARN_MORE  EVENT_RSVP  EVENT_RSVP
Text Word Count 158  69  69
Like 2556  2057  1288

Natural History Museum of Utah Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Natural History Museum of Utah Top 1 ads got 2556 likes. Natural History Museum of Utah uses a sentence with the finishing touch title: “Perspective | Maybe you’ve noticed more wildlife around you lately. The reasons might have less to do with animals than people.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Natural History Museum of Utah shared 158 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Natural History Museum of Utah should continue to optimize the ad content.

3.Natural History Museum of Utah Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-21-2020-04-24  2020-04-23-2020-04-24  2020-04-23-2020-04-24
Landing Page Link  https://www.washingtonpost.com/local/maybe-youve-noticed-more-wildlife-around-you-lately-the-reasons-might-have-less-to-do-with-animals-than-humans/2020/04/18/1c5764c6-80f9-11ea-9040-68981f488eed_story.html?fbclid=IwAR0BK6cWdJAQUJ1XgeJDwQ-qeIFzkdUD4ztZ6b6qwR0L6or7U7yoiraOdrU  https://www.facebook.com/events/227750105102860/   https://www.facebook.com/events/227750105102860/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Natural History Museum of Utah are successful.

Natural History Museum of Utah Creative Analysis: 

Natural History Museum of Utah placed a Image ad in 2020-04-21-2020-04-24, and got 2556 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Natural History Museum of Utah Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Ukraine  Romania,Lithuania,France...  Lithuania,Greece,Estonia...
Language  English  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Natural History Museum of Utah has the best conversion in Ukraine, and can advertise more in Ukraine in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Natural History Museum of Utah Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-21-2020-04-24  2020-04-23-2020-04-24  2020-04-23-2020-04-24
During  4 days  2 days 2 days 
Like  2556  2057  1288
Share  133  247  0
Comment  30  169  90

Advertising effectiveness is a direct manifestation of advertising. Natural History Museum of Utah ‘s Top 1 ad received 2556 likes, 133 shares, 30 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Natural History Museum of Utah, helping Natural History Museum of Utah to grasp the ad data more clearly.