Top Ads on Native Union
Native Union Background Introduction:
NATIVE UNION creates mobile accessories that set you apart from the ordinary.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Native Union has been advertising and marketing on Facebook for many years. And Native Union has placed 76 of ads on the Facebook platform in the last month. In the past few years,Native Union has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Native Union on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Native Union. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Native Union.
1.Native Union Top 3 Ads Basic Understanding
| top1 | top2 | top3 | |
| Name | Native Union | Native Union | Native Union |
| Page Categories | Product/Service | Product/Service | Product/Service |
| Marketing Objectives | Other | Other | Other |
| ECommerce Softwares | shopify | shopify | shopify |
Native Union Marketing Objectives Analysis:
Native Union has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Native Union best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Native Union Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
| top1 | top2 | top3 | |
| Ad Headline | Night Cable | Limited Time: Free Worldwide Shipping | Complete your order today |
| Ad Copy Text | Everyone's favorite cable in Rose. #nightcable | "Native Union is best known for making tech accessories that feature stand out design with a dash of... | Forget something in your cart? Don't worry. We're holding on to it for now – but we're expecting... |
| Link Description | Anchor down. Designed with an adjustable weighted knot that stays put on any flat surface, Night Cable brings and end to fumbling around for dropped cables. Its 10-foot range makes recharging even more convenient. | Explore our latest products | Limited time only. |
| Website Link | www.nativeunion.com | www.nativeunion.com | www.nativeunion.com |
| CTA | SHOP_NOW | SHOP_NOW | SHOP_NOW |
| Text Word Count | 46 | 120 | 232 |
| Like | 88 | 22 | 57 |
Native Union Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Native Union Top 1 ads got 88 likes. Native Union uses a sentence with the finishing touch title: “Night Cable”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Native Union shared 46 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Native Union should continue to optimize the ad content.
3.Native Union Top 3 Ads Creative Selection
| top1 | top2 | top3 | |
| Creative Type | Image | Image | Image |
| Ad Time | 2019-10-07-2020-06-18 | 2020-04-26-2020-06-15 | 2020-05-11-2020-06-11 |
| Landing Page Link | https://www.nativeunion.com/products/night-cable?variant=14340888494198&fbclid=IwAR17_1SbHqNDLmYuCvp6YCVKLftOdGL-7GLMREB3mV3MUrGR1wA0bdYXfDk | https://www.nativeunion.com/collections/new-releases?utm_source=facebook&utm_medium=cpc&utm_campaign=nu_bof_all-tier_world_en_conversions_all_all_auto_bau_20102019&utm_content=nu_bof_all-tier_world_en_conversions_all_all_auto_bau_20102019_all_world_18-65_all_custom-audience_wv-180d_image_multi-product_all_stow_black_flatlay_no-discount_en_*+-+Copy_Facebook_Mobile_Feed_fb_6129298122603_6170438129603_6170441129803&fbclid=IwAR0Pwao_WTNEejVTSv81xCDIgiVYSPN30m3NovF-q2gmu4vsSMI1MbX-r-s | https://www.nativeunion.com/cart?utm_source=facebook&utm_medium=cpc&utm_campaign=nu_bof_all-tier_world_en_conversions_all_all_auto_bau_20102019&utm_content=nu_bof_all-tier_world_en_conversions_all_all_auto_bau_20102019_all_world_18-65_all_custom-audience_ATC_1d_image_multi-product_all_multi_black_flatlay_no-discount_en_*+-+Copy+2_Facebook_Mobile_Feed_fb_6129298122603_6168828126003_6170442654803&fbclid=IwAR393CBMR_chDkYgczmPOeZ-Zn-KTKUePEoLhQhYB0Rc1L_pm1zw1l_imeo |
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Native Union are successful.
Native Union Creative Analysis:
Native Union placed a Image ad in 2019-10-07-2020-06-18, and got 88 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Native Union Top 3 Ads Audience Analysis:
| top1 | top2 | top3 | |
| Country | N/A | N/A | N/A |
| Language | English | French | English |
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Native Union has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Native Union Top 3 Ads Performance Display
| top1 | top2 | top3 | |
| Ad Time | 2019-10-07-2020-06-18 | 2020-04-26-2020-06-15 | 2020-05-11-2020-06-11 |
| During | 256 days | 51 days | 32 days |
| Like | 88 | 22 | 57 |
| Share | 1 | 0 | 3 |
| Comment | 4 | 1 | 3 |
Advertising effectiveness is a direct manifestation of advertising. Native Union ‘s Top 1 ad received 88 likes, 1 shares, 4 comments in just 256 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Native Union, helping Native Union to grasp the ad data more clearly.