Top Ads on National Geographic
National Geographic Background Introduction:
Página Oficial do National Geographic Channel Portugal www.natgeo.pt Canal YouTube: https://www.youtube.com/channel/UCUfCdXwDF8dRZ-tqwq5augQ
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
National Geographic has been advertising and marketing on Facebook for many years. And National Geographic has placed 4206 of ads on the Facebook platform in the last month. In the past few years,National Geographic has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for National Geographic on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for National Geographic. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from National Geographic.
1.National Geographic Top 3 Ads Basic Understanding
|Name||National Geographic||National Geographic||National Geographic|
|Page Categories||TV Channel||News & Media Website||Media/News Company|
National Geographic Marketing Objectives Analysis:
National Geographic has been operating in TV Channel for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. National Geographic best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.National Geographic Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||National Geographic||Explore more Abu Dhabi||Subscribe to National Geographic Today|
|Ad Copy Text||Viaja al mundo National Geographic con la nueva colección, ya disponible en Amazon||Follow Nat Geo explorers and photographers as they immerse themselves in Emirati culture and experie...||See what you'll discover next when you subscribe to National Geographic. Over 130 years of storytell...|
|Link Description||National Geographic||Partner Content for The Department of Culture and Tourism – Abu Dhabi||Discover the world through a different lens.|
|Text Word Count||83||165||120|
National Geographic Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. National Geographic Top 1 ads got 174 likes. National Geographic uses a sentence with the finishing touch title: “National Geographic”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. National Geographic shared 83 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. National Geographic should continue to optimize the ad content.
3.National Geographic Top 3 Ads Creative Selection
|Landing Page Link||https://www.amazon.es/stores/page/C7F5C7DD-4C63-4308-99AE-CCC3736891EB?channel=bm||https://www.nationalgeographic.com/exploremoreabudhabi/?cmpid=org%3Dngp::mc%3Dps::src%3Dfacebook::cmp%3Dsp_AbuDhabiTCA::add%3Dfbt20200327sp_AbuDhabiTCA-hub::rid%3D&kwp_0=1619629&kwp_4=4907373&kwp_1=2082135&fbclid=IwAR0AsflDXwogixWvBkALhKU_Cc6p8BL9iWRoRVPvf50kURpD0HzG7dy8gXk||https://ngmdomsubs.nationalgeographic.com/pubs/NG/NGM/ngm_direct_social_233716.jsp?cds_page_id=233716&cds_mag_code=NGM&id=1588706481848&lsid=31261421218031096&vid=1&cds_response_key=I9DFRPAL0|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by National Geographic are successful.
National Geographic Creative Analysis:
National Geographic placed a Image ad in 2020-06-18-2020-06-20, and got 174 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.National Geographic Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
National Geographic has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.National Geographic Top 3 Ads Performance Display
|During||3 days||78 days||50 days|
Advertising effectiveness is a direct manifestation of advertising. National Geographic ‘s Top 1 ad received 174 likes, 6 shares, 0 comments in just 3 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for National Geographic, helping National Geographic to grasp the ad data more clearly.