Top Ads on National Geographic Kids

National Geographic Kids Background Introduction:

Exciting Kids About Their World

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

National Geographic Kids has been advertising and marketing on Facebook for many years. And National Geographic Kids has placed 80 of ads on the Facebook platform in the last month. In the past few years,National Geographic Kids has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for National Geographic Kids on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for National Geographic Kids. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from National Geographic Kids.

BigSpy

1.National Geographic Kids Top 3 Ads Basic Understanding

   top1  top2  top3
Name  National Geographic Kids  National Geographic Kids  National Geographic Kids
Page Categories  Book & Magazine Distributor  Book & Magazine Distributor  Book & Magazine Distributor
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

National Geographic Kids Marketing Objectives Analysis: 

National Geographic Kids has been operating in Book & Magazine Distributor for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. National Geographic Kids best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.National Geographic Kids Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Subscribe today and SAVE up to 49%  Subscribe today and SAVE up to 49%! Subscribe today and SAVE up to 49% 
Ad Copy Text   Keep young minds busy without leaving the house! Packed full of fantastic facts and fun things to...   Get 13 fun filled issues delivered directly to your doorstep and immediate access to over 45 digita...   Empower your children with the gift of knowledge! An exciting monthly read for boys and girls Pa...
Link Description  Double-sided A3 poster, animal height chart + 3-month LittleBird Family Pass...  Double-sided A3 poster, animal height chart + 3-month LittleBird Family Pass...  Double-sided A3 poster, animal height chart + 3-month LittleBird Family Pass...
Website Link  www.natgeokids.com  www.natgeokids.com  www.natgeokids.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 262  111  227
Like 651  148  81

National Geographic Kids Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. National Geographic Kids Top 1 ads got 651 likes. National Geographic Kids uses a sentence with the finishing touch title: “Subscribe today and SAVE up to 49%”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. National Geographic Kids shared 262 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. National Geographic Kids should continue to optimize the ad content.

3.National Geographic Kids Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-16-2020-06-16  2020-03-26-2020-06-09  2020-02-22-2020-06-07
Landing Page Link  https://www.natgeokids.com/uk/subscribeuk/?fbclid=IwAR1rx8L1WIjFE3WjPCiA34gHIe81Ure6uL7b6IGfb7P4B1bs9Yv3AGbfWJ4  https://www.natgeokids.com/uk/subscribeuk/?fbclid=IwAR37CMDBXyQkXokdVkLEWCs4W32_yPlyjiix17nSnT8DIt45LA03uij0qa4   https://www.natgeokids.com/uk/subscribeuk/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by National Geographic Kids are successful.

National Geographic Kids Creative Analysis: 

National Geographic Kids placed a Image ad in 2020-04-16-2020-06-16, and got 651 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.National Geographic Kids Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

National Geographic Kids has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.National Geographic Kids Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-16-2020-06-16  2020-03-26-2020-06-09  2020-02-22-2020-06-07
During  62 days  76 days 107 days 
Like  651  148  81
Share  210  25  7
Comment  85  21  5

Advertising effectiveness is a direct manifestation of advertising. National Geographic Kids ‘s Top 1 ad received 651 likes, 210 shares, 85 comments in just 62 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for National Geographic Kids, helping National Geographic Kids to grasp the ad data more clearly.