Top Ads on National Consumer Panel (NCP)

National Consumer Panel (NCP) Background Introduction:

NCP is a "mini-U.S.A.," representing millions of Americans. By scanning the barcodes on their purchases and completing interesting surveys, panelists truly make their opinions count in the consumer marketplace.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

National Consumer Panel (NCP) has been advertising and marketing on Facebook for many years. And National Consumer Panel (NCP) has placed 13 of ads on the Facebook platform in the last month. In the past few years,National Consumer Panel (NCP) has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for National Consumer Panel (NCP) on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for National Consumer Panel (NCP). BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from National Consumer Panel (NCP).

BigSpy

1.National Consumer Panel (NCP) Top 3 Ads Basic Understanding

   top1  top2  top3
Name  National Consumer Panel (NCP)  National Consumer Panel (NCP)  National Consumer Panel (NCP)
Page Categories  Market Research Consultant  Market Research Consultant  Market Research Consultant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

National Consumer Panel (NCP) Marketing Objectives Analysis: 

National Consumer Panel (NCP) has been operating in Market Research Consultant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. National Consumer Panel (NCP) best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.National Consumer Panel (NCP) Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get the power & Rewards!  Get the power & Rewards! Get the power & Rewards! 
Ad Copy Text  Your shopping experience makes a difference! Get rewarded for scanning your purchases!  Your shopping experience makes a difference! Get rewarded for scanning your purchases!  Your shopping experience makes a difference! Get rewarded for scanning your purchases!
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  itunes.apple.com  play.google.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 86  86  86
Like 309  9  0

National Consumer Panel (NCP) Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. National Consumer Panel (NCP) Top 1 ads got 309 likes. National Consumer Panel (NCP) uses a sentence with the finishing touch title: “Get the power & Rewards!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. National Consumer Panel (NCP) shared 86 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. National Consumer Panel (NCP) should continue to optimize the ad content.

3.National Consumer Panel (NCP) Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-03-17-2020-05-18  2019-04-06-2020-04-22  2019-04-06-2019-04-25
Landing Page Link  http://itunes.apple.com/app/id479662168  http://itunes.apple.com/app/id479662168   https://play.google.com/store/apps/details?id=com.ncp.ncpmobile

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by National Consumer Panel (NCP) are successful.

National Consumer Panel (NCP) Creative Analysis: 

National Consumer Panel (NCP) placed a Video ad in 2020-03-17-2020-05-18, and got 309 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.National Consumer Panel (NCP) Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

National Consumer Panel (NCP) has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.National Consumer Panel (NCP) Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-17-2020-05-18  2019-04-06-2020-04-22  2019-04-06-2019-04-25
During  63 days  383 days 20 days 
Like  309  9  0
Share  107  2  0
Comment  107  2  2

Advertising effectiveness is a direct manifestation of advertising. National Consumer Panel (NCP) ‘s Top 1 ad received 309 likes, 107 shares, 107 comments in just 63 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for National Consumer Panel (NCP), helping National Consumer Panel (NCP) to grasp the ad data more clearly.