Top Ads on National Storage

National Storage Background Introduction:

National Storage is one of the leading suppliers of self storage in Australia.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

National Storage has been advertising and marketing on Facebook for many years. And National Storage has placed 15 of ads on the Facebook platform in the last month. In the past few years,National Storage has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for National Storage on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for National Storage. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from National Storage.

BigSpy

1.National Storage Top 3 Ads Basic Understanding

   top1  top2  top3
Name  National Storage  National Storage  National Storage
Page Categories  Moving Supply Store  Reproductive Service  Moving Supply Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

National Storage Marketing Objectives Analysis: 

National Storage has been operating in Moving Supply Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. National Storage best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.National Storage Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get Packing Supplies  Preconception Carrier Screening Move In & Kit Out 
Ad Copy Text  Did you know we offer packing supplies? Visit our box shop and get organised!  80% of children born with a genetic condition have no family history of their disorder. Learn how to...  Get ready for the 2020 season and book with us and receive a FREE JERSEY from your favourite team! ...
Link Description  N/A  Ovation Genetics’ national genetic testing labs offer preconception carrier screening to help hopeful parents have healthier babies.  Book Online Today!
Website Link  nationalstorage.com.au  www.ovationfertility.com  the-locker-room.nationalstorage.com.au
CTA  SHOP_NOW  LEARN_MORE  BOOK_TRAVEL
Text Word Count 77  188  114
Like 132  4  57

National Storage Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. National Storage Top 1 ads got 132 likes. National Storage uses a sentence with the finishing touch title: “Get Packing Supplies”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. National Storage shared 77 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. National Storage should continue to optimize the ad content.

3.National Storage Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-09-2020-06-05  2020-03-29-2020-03-29  2020-03-14-2020-03-15
Landing Page Link  https://nationalstorage.com.au/online-shop/?utm_source=facebook&utm_medium=cpc&utm_campaign=dyk-packing-lookalike  https://www.ovationfertility.com/ivf-lab/preconception-carrier-screening/?fbclid=IwAR3EH6fQMr7zaj4dW0LXNhiOmoFzCEbUWgl5UddeOSDX70kr86xcTfvVEJ0   https://the-locker-room.nationalstorage.com.au/move-in-kit-out/?utm_source=facebook&utm_medium=cpc&utm_campaign=moveinkitoutpromo

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by National Storage are successful.

National Storage Creative Analysis: 

National Storage placed a Image ad in 2020-02-09-2020-06-05, and got 132 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.National Storage Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Romania  N/A
Language  N/A  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

National Storage has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.National Storage Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-09-2020-06-05  2020-03-29-2020-03-29  2020-03-14-2020-03-15
During  118 days  1 days 2 days 
Like  132  4  57
Share  20  0  8
Comment  20  0  13

Advertising effectiveness is a direct manifestation of advertising. National Storage ‘s Top 1 ad received 132 likes, 20 shares, 20 comments in just 118 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for National Storage, helping National Storage to grasp the ad data more clearly.