Top Ads on National Grid

National Grid Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

National Grid has been advertising and marketing on Facebook for many years. And National Grid has placed 40 of ads on the Facebook platform in the last month. In the past few years,National Grid has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for National Grid on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for National Grid. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from National Grid.

BigSpy

1.National Grid Top 3 Ads Basic Understanding

   top1  top2  top3
Name  National Grid  National Grid  National Grid
Page Categories  Energy Company  Energy Company  Energy Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

National Grid Marketing Objectives Analysis: 

National Grid has been operating in Energy Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. National Grid best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.National Grid Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Recycle your old fridge  Energy bill assistance Save energy at home 
Ad Copy Text  With your energy savings in mind, we’ll safely pick up your old fridge, recycle it at no cost, and...  These are stressful times for everyone. For many, that may include paying your energy bill.  Uncover new energy-saving ideas for your home in just 5 minutes. Take our no-cost online assessment ...
Link Description  No-cost, no-contact pick up  See if you qualify.  Take the 5-minute online assessment
Website Link  www.arcaincutility.com  www.nationalgridus.com  ngri.energysavvy.com
CTA  BOOK_TRAVEL  CONTACT_US  LEARN_MORE
Text Word Count 125  91  131
Like 36  46  61

National Grid Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. National Grid Top 1 ads got 36 likes. National Grid uses a sentence with the finishing touch title: “Recycle your old fridge”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. National Grid shared 125 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. National Grid should continue to optimize the ad content.

3.National Grid Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-05-19-2020-06-06  2020-05-22-2020-06-05  2020-05-14-2020-05-26
Landing Page Link  https://www.arcaincutility.com/MA/Mass-Save/zip-code.cfm?utm_source=FBIG&utm_medium=paidsocial&utm_term&utm_content=RecyclingMA_Video%7Cvideo%7CRecycling%7C125&utm_campaign=Resi%7CRecycling%7CRecycling125%7CMA%7CAll%7CAll%7C96862-003  https://www.nationalgridus.com/MA-Home/Bill-Help/?utm_source=Facebook&utm_medium=PaidSocial&utm_term&utm_content=COVID%7CStatic%7CCOVID%7CCOVID&utm_campaign=Resi%7CIE%7CCOVID%7CMA%7CAll%7CAll%7C97325   https://ngri.energysavvy.com/residential/start/?utm_source=FBIG&utm_medium=paidsocial&utm_term=&utm_content=OnlineHEA%7Cstatic%7COnlineHEA%7CHEA_V1&utm_campaign=Resi%7CHEA%7COnlineHEA%7CRI%7CAll%7CAll%7C96935-04

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by National Grid are successful.

National Grid Creative Analysis: 

National Grid placed a Video ad in 2020-05-19-2020-06-06, and got 36 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.National Grid Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United States
Language  Italian  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

National Grid has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.National Grid Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-19-2020-06-06  2020-05-22-2020-06-05  2020-05-14-2020-05-26
During  19 days  15 days 13 days 
Like  36  46  61
Share  28  22  5
Comment  4  6  3

Advertising effectiveness is a direct manifestation of advertising. National Grid ‘s Top 1 ad received 36 likes, 28 shares, 4 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for National Grid, helping National Grid to grasp the ad data more clearly.