Top Ads on National Geographic Magazine

National Geographic Magazine Background Introduction:

Welcome to National Geographic Magazine, where on-the-ground reporting combined with award-winning photography informs our community about our planet.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

National Geographic Magazine has been advertising and marketing on Facebook for many years. And National Geographic Magazine has placed 374 of ads on the Facebook platform in the last month. In the past few years,National Geographic Magazine has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for National Geographic Magazine on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for National Geographic Magazine. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from National Geographic Magazine.

BigSpy

1.National Geographic Magazine Top 3 Ads Basic Understanding

   top1  top2  top3
Name  National Geographic Magazine  National Geographic Magazine  National Geographic Magazine
Page Categories  Magazine  Magazine  Magazine
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

National Geographic Magazine Marketing Objectives Analysis: 

National Geographic Magazine has been operating in Magazine for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. National Geographic Magazine best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.National Geographic Magazine Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Energizing Africa’s health care: how electricity helps make people better  Securing livelihood for generations of coffee farmers Preserving the outdoors through innovative fabrics 
Ad Copy Text  "For Ethiopia, as for all of Africa, there is a powerful nexus between energy and health care: acces...  With environment and retirement insecurities, the Colombian young generation do not see a future in ...  The brand that invented synthetic fleece is expanding the limits of outdoor exploration fabrics.
Link Description  Partner Content for Enel Green Power  Partner Content for Nespresso  Partner Content for Milliken
Website Link  www.nationalgeographic.com  www.nationalgeographic.com  www.nationalgeographic.com
CTA    LEARN_MORE  
Text Word Count 207  170  96
Like 87  49  108

National Geographic Magazine Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. National Geographic Magazine Top 1 ads got 87 likes. National Geographic Magazine uses a sentence with the finishing touch title: “Energizing Africa’s health care: how electricity helps make people better”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. National Geographic Magazine shared 207 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. National Geographic Magazine should continue to optimize the ad content.

3.National Geographic Magazine Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-04-05-2020-06-18  2020-05-19-2020-06-17  2020-02-19-2020-06-17
Landing Page Link  https://www.nationalgeographic.com/science/2020/03/partner-content-energizing-africas-health-care/?cmpid=org=ngp::mc=ps::src=facebook::cmp=sp_Enel::add=fbp20200324sp_Enel-africa-healthcare::rid=&kwp_0=1621441  https://www.nationalgeographic.com/science/2020/02/partner-content-securing-livelihood-for-generations-of-coffee-farmers/?cmpid=org=ngp::mc=ps::src=facebook::cmp=sp_Nespresso::add=fbp20200501sp_Nespresso-securing-livelihood-video::rid=&kwp_0=1657381   https://www.nationalgeographic.com/science/2020/02/partner-content-evolution-of-recycled-fabrics/?cmpid=org%3Dngp::mc%3Dps::src%3Dfacebook::cmp%3Dsp_Milliken::add%3Dfbp20200218sp_Milliken-article2::rid%3D&kwp_0=1579197&kwp_4=4950778&kwp_1=2102574&fbclid=IwAR1eOCHalD6ybMCB36d4zinEJ5MEUxp3AohLRfmxLW8uVBaCv_MtxDqNevc

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by National Geographic Magazine are successful.

National Geographic Magazine Creative Analysis: 

National Geographic Magazine placed a Image ad in 2020-04-05-2020-06-18, and got 87 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.National Geographic Magazine Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Tunisia  Romania,United Kingdom,Canada...  United States
Language  Dutch  Norwegian  Norwegian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

National Geographic Magazine has the best conversion in Tunisia, and can advertise more in Tunisia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.National Geographic Magazine Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-05-2020-06-18  2020-05-19-2020-06-17  2020-02-19-2020-06-17
During  75 days  30 days 120 days 
Like  87  49  108
Share  7  10  11
Comment  4  2  5

Advertising effectiveness is a direct manifestation of advertising. National Geographic Magazine ‘s Top 1 ad received 87 likes, 7 shares, 4 comments in just 75 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for National Geographic Magazine, helping National Geographic Magazine to grasp the ad data more clearly.