Top Ads on National Aquarium

National Aquarium Background Introduction:

National Aquarium is a nonprofit organization whose mission is to inspire conservation of the world’s aquatic treasures.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

National Aquarium has been advertising and marketing on Facebook for many years. And National Aquarium has placed 32 of ads on the Facebook platform in the last month. In the past few years,National Aquarium has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for National Aquarium on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for National Aquarium. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from National Aquarium.

BigSpy

1.National Aquarium Top 3 Ads Basic Understanding

   top1  top2  top3
Name  National Aquarium  National Aquarium  National Aquarium
Page Categories  Aquarium  Zoo  Charity Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  wordpress

National Aquarium Marketing Objectives Analysis: 

National Aquarium has been operating in Aquarium for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. National Aquarium best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.National Aquarium Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Malta National Aquarium  National Aquarium Book Online & Save 10% 
Ad Copy Text  Free entrance to children when visiting the Aquarium! Adults also benefit from a €5 discount. H...  Here's a bright spot for your week! Early this morning, a small team from the Aquarium traveled to...  Visit the nation's biggest aquarium. We have lots of great exhibits and fun activities to get the li...
Link Description  N/A  Here's a bright spot for your week! Early this morning, a small team from the Aquarium traveled to Assateague Island to release our rescued seal patient, Amelia Bedelia, back into the ocean! Amelia spent just over three weeks at our Animal Care and Rescue Center recovering from severe dehydration. She's the first of this season's rescued seal patients to be released! The others—Pippi Longstocking and Huckleberry Finn—will remain in our care until they are healthy enough to return to their ocean home. Now more than ever, we feel lucky to be able to maintain a close connection to nature. We will continue to do our part to help animals like Amelia thrive!  Visit the UK's largest aquarium
Website Link  www.aquarium.com.mt  www.aqua.org  www.national-aquarium.co.uk
CTA  BOOK_TRAVEL  LEARN_MORE  BOOK_TRAVEL
Text Word Count 164  668  134
Like 59  1460  66

National Aquarium Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. National Aquarium Top 1 ads got 59 likes. National Aquarium uses a sentence with the finishing touch title: “Malta National Aquarium”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. National Aquarium shared 164 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. National Aquarium should continue to optimize the ad content.

3.National Aquarium Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-12-2020-06-15  2020-03-19-2020-03-19  2020-01-07-2020-01-30
Landing Page Link  https://www.aquarium.com.mt/buy-tickets/  https://www.aqua.org/?fbclid=IwAR3gNHh9PZI735N0tH0q_Gvkau13dfe5aHkZDeXQOygGfpE0a_98Cr4BoCQ   https://www.national-aquarium.co.uk/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by National Aquarium are successful.

National Aquarium Creative Analysis: 

National Aquarium placed a Video ad in 2020-06-12-2020-06-15, and got 59 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.National Aquarium Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Italian  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

National Aquarium has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.National Aquarium Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-15  2020-03-19-2020-03-19  2020-01-07-2020-01-30
During  4 days  1 days 24 days 
Like  59  1460  66
Share  4  335  6
Comment  0  82  2

Advertising effectiveness is a direct manifestation of advertising. National Aquarium ‘s Top 1 ad received 59 likes, 4 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for National Aquarium, helping National Aquarium to grasp the ad data more clearly.