Top Ads on National Senior Benefits

National Senior Benefits Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

National Senior Benefits has been advertising and marketing on Facebook for many years. And National Senior Benefits has placed 142 of ads on the Facebook platform in the last month. In the past few years,National Senior Benefits has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for National Senior Benefits on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for National Senior Benefits. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from National Senior Benefits.


1.National Senior Benefits Top 3 Ads Basic Understanding

   top1  top2  top3
Name  National Senior Benefits  National Senior Benefits  National Senior Benefits
Page Categories  Non-Governmental Organization (NGO)  Non-Governmental Organization (NGO)  Non-Governmental Organization (NGO)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

National Senior Benefits Marketing Objectives Analysis: 

National Senior Benefits has been operating in Non-Governmental Organization (NGO) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. National Senior Benefits best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.National Senior Benefits Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  For Seniors ages 50-85  For Seniors ages 50-85 For Seniors ages 50-85 
Ad Copy Text   BIG NEWS FOR SENIORS A small burial fund is available to every senior citizen who qualifies. But i...  ✅ ATTENTION NEW MEXICO RESIDENTS✅ We are excited to announce a new senior Final Expense Insura...  ✅ ATTENTION OKLAHOMA RESIDENTS✅ We are excited to announce a new senior Final Expense Insuranc...
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Website Link
Text Word Count 398  331  327
Like 213  188  2

National Senior Benefits Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. National Senior Benefits Top 1 ads got 213 likes. National Senior Benefits uses a sentence with the finishing touch title: “For Seniors ages 50-85”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. National Senior Benefits shared 398 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. National Senior Benefits should continue to optimize the ad content.

3.National Senior Benefits Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-19-2020-06-14  2020-02-16-2020-06-07  2020-05-13-2020-06-02
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by National Senior Benefits are successful.

National Senior Benefits Creative Analysis: 

National Senior Benefits placed a Image ad in 2020-05-19-2020-06-14, and got 213 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.National Senior Benefits Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bahamas  United States,Australia  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

National Senior Benefits has the best conversion in Bahamas, and can advertise more in Bahamas in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.National Senior Benefits Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-19-2020-06-14  2020-02-16-2020-06-07  2020-05-13-2020-06-02
During  27 days  113 days 21 days 
Like  213  188  2
Share  51  48  0
Comment  25  22  2

Advertising effectiveness is a direct manifestation of advertising. National Senior Benefits ‘s Top 1 ad received 213 likes, 51 shares, 25 comments in just 27 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for National Senior Benefits, helping National Senior Benefits to grasp the ad data more clearly.