Top Ads on Natgas
Natgas Background Introduction:
Empresa comercializadora de Gas Natural Vehícular GNV.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Natgas has been advertising and marketing on Facebook for many years. And Natgas has placed 96 of ads on the Facebook platform in the last month. In the past few years,Natgas has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Natgas on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Natgas. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Natgas.
1.Natgas Top 3 Ads Basic Understanding
| top1 | top2 | top3 | |
| Name | Natgas | Natgas | Natgas |
| Page Categories | Gas & Chemical Service | Gas & Chemical Service | Gas & Chemical Service |
| Marketing Objectives | Other | Other | Other |
| ECommerce Softwares | N/A | N/A | N/A |
Natgas Marketing Objectives Analysis:
Natgas has been operating in Gas & Chemical Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Natgas best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Natgas Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
| top1 | top2 | top3 | |
| Ad Headline | NATGAS | NATGAS | NATGAS |
| Ad Copy Text | - | - | - |
| Link Description | من غير ماتنزل من بيتك، ولا حتى تتصل، سيب بياناتك من خلال اللينك ده https://bit.ly/2ImWC04 وإحنا هنتواصل معاك ونبعتلك مندوب لحد عندك. | الشقة الفاضية اللى انت مش محتاجها دلوقتي، هيجى يوم وتحتاجها، زى مأسست فيها الكهربا ومياه دخلها الغاز الطبيعي كمان. من غير ماتحس بأى تكلفة عشان ناتجاس هتوصلك الغاز بمقدم 200 جنية وتقسيط على 7 سنوات. | الصفحة الرسمية للشركة الوطنية للغاز - ناتجاس |
| Website Link | www.facebook.com | www.facebook.com | www.facebook.com |
| CTA | LIKE_PAGE | ||
| Text Word Count | 220 | 355 | 130 |
| Like | 370 | 1049 | 9821 |
Natgas Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Natgas Top 1 ads got 370 likes. Natgas uses a sentence with the finishing touch title: “NATGAS”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Natgas shared 220 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Natgas should continue to optimize the ad content.
3.Natgas Top 3 Ads Creative Selection
| top1 | top2 | top3 | |
| Creative Type | Image | Image | Image |
| Ad Time | 2020-06-10-2020-06-13 | 2020-05-30-2020-06-01 | 2020-05-06-2020-05-28 |
| Landing Page Link | https://www.facebook.com/NATGASEGYPT/photos/a.721913898162488/1183403025346904/?type=3 | https://www.facebook.com/NATGASEGYPT/?refid=28&_ft_=adid.23844754215000598%3Aqid.6833627616335285040%3Amf_story_key.-4192752822652909701%3Ais_sponsored.1%3Aei.AI%40AQLv3SW-zdU16SQ000J_yeQYDmfOkugoEaO-N3GCleyvWpt8q_aSDk7GfjVjQ1aoQOgVI-H6ORLiaQwFaWDZmNuF%3Atop_level_post_id.1174148052939068%3Acontent_owner_id_new.721869971500214%3Apage_id.721869971500214%3Asrc.22%3Aphoto_id.1174148026272404%3Astory_location.5%3Astory_attachment_style.photo%3Aview_time.1591077915%3Afilter.h_nor%3Atds_flgs.3%3Aactrs.721869971500214%3Apage_insights.%7B%22721869971500214%22%3A%7B%22page_id%22%3A721869971500214%2C%22page_id_type%22%3A%22page%22%2C%22actor_id%22%3A721869971500214%2C%22dm%22%3A%7B%22isShare%22%3A0%2C%22originalPostOwnerID%22%3A0%7D%2C%22psn%22%3A%22EntStatusCreationStory%22%2C%22post_context%22%3A%7B%22object_fbtype%22%3A266%2C%22publish_time%22%3A1590958889%2C%22story_name%22%3A%22EntStatusCreationStory%22%2C%22story_fbid%22%3A%5B1174148052939068%5D%7D%2C%22role%22%3A1%2C%22sl%22%3A5%2C%22targets%22%3A%5B%7B%22actor_id%22%3A721869971500214%2C%22page_id%22%3A721869971500214%2C%22post_id%22%3A1174148052939068%2C%22role%22%3A1%2C%22share_id%22%3A0%7D%5D%7D%7D&__tn__=Cl-R | https://www.facebook.com/NATGASEGYPT/ |
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Natgas are successful.
Natgas Creative Analysis:
Natgas placed a Image ad in 2020-06-10-2020-06-13, and got 370 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Natgas Top 3 Ads Audience Analysis:
| top1 | top2 | top3 | |
| Country | Egypt | N/A | Egypt |
| Language | Arabic | Arabic | Arabic |
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Natgas has the best conversion in Egypt, and can advertise more in Egypt in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Natgas Top 3 Ads Performance Display
| top1 | top2 | top3 | |
| Ad Time | 2020-06-10-2020-06-13 | 2020-05-30-2020-06-01 | 2020-05-06-2020-05-28 |
| During | 4 days | 3 days | 23 days |
| Like | 370 | 1049 | 9821 |
| Share | 62 | 75 | 2807 |
| Comment | 159 | 769 | 1961 |
Advertising effectiveness is a direct manifestation of advertising. Natgas ‘s Top 1 ad received 370 likes, 62 shares, 159 comments in just 4 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Natgas, helping Natgas to grasp the ad data more clearly.