Top Ads on NatWest

NatWest Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

NatWest has been advertising and marketing on Facebook for many years. And NatWest has placed 165 of ads on the Facebook platform in the last month. In the past few years,NatWest has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for NatWest on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NatWest. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NatWest.

BigSpy

1.NatWest Top 3 Ads Basic Understanding

   top1  top2  top3
Name  NatWest  NatWest  NatWest
Page Categories  Bank  Bank  Bank
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

NatWest Marketing Objectives Analysis: 

NatWest has been operating in Bank for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NatWest best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.NatWest Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  NatWest  Natwest Mortgages Sending money abroad? 
Ad Copy Text  Use our calculator to find out the rate you could be offered and what your monthly payments could be...  Moving a mortgage to NatWest is easy. We can give an Agreement in Principle in as little as five min...  Sending money abroad to your loved ones shouldn’t be expensive. That’s why we don’t charge a f...
Link Description  N/A  N/A  Use our app or Online Banking
Website Link  personal.natwest.com  personal.natwest.com  personal.natwest.com
CTA  LEARN_MORE  GET_QUOTE  LEARN_MORE
Text Word Count 142  105  180
Like 10  442  200

NatWest Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. NatWest Top 1 ads got 10 likes. NatWest uses a sentence with the finishing touch title: “NatWest”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. NatWest shared 142 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NatWest should continue to optimize the ad content.

3.NatWest Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-17-2020-06-19  2020-01-02-2020-06-17  2020-06-11-2020-06-17
Landing Page Link  https://personal.natwest.com/personal/loans/landing-pages/personal-loan-calculator.html?extcam=N_Loan_PersLoan_CALC_NEW  https://personal.natwest.com/personal/mortgages.html?extcam=N_SCM_FB_Mtg_MrtgeGen_LINK&referrer=nwSocialDR   https://personal.natwest.com/personal/ways-to-bank/sending-money-abroad.html?fbclid=IwAR1LZXC0g1Co3DqM5c4Txi7wpfM1RaXHuOo4iPVaYNzTonlUENxaD_sDX7A

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NatWest are successful.

NatWest Creative Analysis: 

NatWest placed a Video ad in 2020-06-17-2020-06-19, and got 10 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.NatWest Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom,United States  United Kingdom
Language  German  German  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

NatWest has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.NatWest Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-19  2020-01-02-2020-06-17  2020-06-11-2020-06-17
During  3 days  164 days 7 days 
Like  10  442  200
Share  0  58  22
Comment  1  192  50

Advertising effectiveness is a direct manifestation of advertising. NatWest ‘s Top 1 ad received 10 likes, 0 shares, 1 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NatWest, helping NatWest to grasp the ad data more clearly.