Top Ads on Napa Valley Wine Train

Napa Valley Wine Train Background Introduction:

http://winetrain.com The Napa Valley Wine Train is one of Napa's most distinctive restaurants. Enjoy a 3-hour journey through world famous vineyards: wine tours, wine tasting & great dining.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Napa Valley Wine Train has been advertising and marketing on Facebook for many years. And Napa Valley Wine Train has placed 8 of ads on the Facebook platform in the last month. In the past few years,Napa Valley Wine Train has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Napa Valley Wine Train on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Napa Valley Wine Train. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Napa Valley Wine Train.

BigSpy

1.Napa Valley Wine Train Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Napa Valley Wine Train  Napa Valley Wine Train  Napa Valley Wine Train
Page Categories  Train Station  Train Station  Train Station
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Napa Valley Wine Train Marketing Objectives Analysis: 

Napa Valley Wine Train has been operating in Train Station for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Napa Valley Wine Train best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Napa Valley Wine Train Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  This Speakeasy-Themed Murder Mystery Dinner Takes Place on a Train With Tons of Wine  All Aboard the Tequila Train. Timeline Photos 
Ad Copy Text  Our Murder Mystery Tour is a hit with the folks at Thrillist! When is your next journey aboard? www....  Celebrate Cinco de Mayo and National Tequila Day with a Wine Train takeover by Casa Dragones Tequila...  Have you heard? The Hop Train is back! Spend another summer riding the rails with Napa Palisades Bee...
Link Description  The Napa Valley Wine Train is hosting a speakeasy-themed murder mystery dinner tour with tons of wine.  Enjoy a luxurious celebration  Have you heard? The Hop Train is back! Spend another summer riding the rails with Napa Palisades Beer Company and the Napa Valley Wine Train. For details visit www.winetrain.com/events/hop-train/
Website Link  www.thrillist.com  www.winetrain.com  www.facebook.com
CTA    LEARN_MORE  
Text Word Count 170  233  196
Like 519  23  104

Napa Valley Wine Train Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Napa Valley Wine Train Top 1 ads got 519 likes. Napa Valley Wine Train uses a sentence with the finishing touch title: “This Speakeasy-Themed Murder Mystery Dinner Takes Place on a Train With Tons of Wine”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Napa Valley Wine Train shared 170 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Napa Valley Wine Train should continue to optimize the ad content.

3.Napa Valley Wine Train Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-23-2019-04-25  2019-04-23-2019-04-25  2019-04-22-2019-04-25
Landing Page Link  https://www.thrillist.com/news/nation/napa-valley-wine-train-murder-mystery-dinner  https://www.winetrain.com/special-events/tequila-train/?utm_source=facebook&utm_medium=social&utm_campaign=traffic&utm_content=tequila-train   https://www.facebook.com/WineTrain/photos/a.113824253670/10156185047118671/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Napa Valley Wine Train are successful.

Napa Valley Wine Train Creative Analysis: 

Napa Valley Wine Train placed a Image ad in 2019-04-23-2019-04-25, and got 519 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Napa Valley Wine Train Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Napa Valley Wine Train has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Napa Valley Wine Train Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-23-2019-04-25  2019-04-23-2019-04-25  2019-04-22-2019-04-25
During  3 days  3 days 4 days 
Like  519  23  104
Share  123  5  6
Comment  86  6  0

Advertising effectiveness is a direct manifestation of advertising. Napa Valley Wine Train ‘s Top 1 ad received 519 likes, 123 shares, 86 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Napa Valley Wine Train, helping Napa Valley Wine Train to grasp the ad data more clearly.