Top Ads on NZ Transport Agency

NZ Transport Agency Background Introduction:

Official page for the NZ Transport Agency. www.nzta.govt.nz

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

NZ Transport Agency has been advertising and marketing on Facebook for many years. And NZ Transport Agency has placed 69 of ads on the Facebook platform in the last month. In the past few years,NZ Transport Agency has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for NZ Transport Agency on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NZ Transport Agency. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NZ Transport Agency.

BigSpy

1.NZ Transport Agency Top 3 Ads Basic Understanding

   top1  top2  top3
Name  NZ Transport Agency  NZ Transport Agency  NZ Transport Agency
Page Categories  Government Organization  Government Organization  Government Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

NZ Transport Agency Marketing Objectives Analysis: 

NZ Transport Agency has been operating in Government Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NZ Transport Agency best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.NZ Transport Agency Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Always check the Star Safety Rating  NZ Transport Agency NZ Transport Agency 
Ad Copy Text  Thinking about a new car? Great looking cars don’t always crash the best  People are loving the freedom of walking, cycling and scooting when they have more space. Some citie...  We’ve seen how much people have enjoyed the freedom of walking, cycling and scooting when they hav...
Link Description  N/A  People are loving the freedom of walking, cycling and scooting when they have more space. Some cities are making more space so people have choices about how they move around, while we need to physically distance. Why not grab a bit of fresh air on some of your trips?  We’ve seen how much people have enjoyed the freedom of walking, cycling and scooting when they have more space. Some cities are now making more space so people have choices about how they move around. It’s a great way to avoid traffic congestion, and stay fit and healthy, while we need to physically distance. Why not try it for some of your trips?
Website Link  ad.doubleclick.net  www.facebook.com  www.facebook.com
CTA  LEARN_MORE    
Text Word Count 75  267  353
Like 867  1668  492

NZ Transport Agency Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. NZ Transport Agency Top 1 ads got 867 likes. NZ Transport Agency uses a sentence with the finishing touch title: “Always check the Star Safety Rating”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. NZ Transport Agency shared 75 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NZ Transport Agency should continue to optimize the ad content.

3.NZ Transport Agency Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-02-16-2020-06-19  2020-05-25-2020-06-18  2020-05-25-2020-06-17
Landing Page Link  https://rightcar.govt.nz/?utm_source=facebookandinstagram&utm_medium=omd%20social%20video&utm_content=1starreality_6s&utm_campaign=nzta_vehiclesafety_20-21  https://www.facebook.com/TransportAgency/photos/p.1779320542211165/1779320542211165/?type=3   https://www.facebook.com/TransportAgency/photos/p.1779320558877830/1779320558877830/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NZ Transport Agency are successful.

NZ Transport Agency Creative Analysis: 

NZ Transport Agency placed a Video ad in 2020-02-16-2020-06-19, and got 867 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.NZ Transport Agency Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Israel,Nepal  N/A  New Zealand,Israel
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

NZ Transport Agency has the best conversion in Israel,Nepal, and can advertise more in Israel,Nepal in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.NZ Transport Agency Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-16-2020-06-19  2020-05-25-2020-06-18  2020-05-25-2020-06-17
During  125 days  24 days 24 days 
Like  867  1668  492
Share  166  52  10
Comment  327  101  121

Advertising effectiveness is a direct manifestation of advertising. NZ Transport Agency ‘s Top 1 ad received 867 likes, 166 shares, 327 comments in just 125 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NZ Transport Agency, helping NZ Transport Agency to grasp the ad data more clearly.