Top Ads on NZ Post

NZ Post Background Introduction:

Welcome to the NZ Post Facebook page! Our social media team are here to help with your NZ Post and CourierPost inquiries from 7am - 6pm Monday to Friday.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

NZ Post has been advertising and marketing on Facebook for many years. And NZ Post has placed 13 of ads on the Facebook platform in the last month. In the past few years,NZ Post has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for NZ Post on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NZ Post. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NZ Post.

BigSpy

1.NZ Post Top 3 Ads Basic Understanding

   top1  top2  top3
Name  NZ Post  NZ Post  NZ Post
Page Categories  Post Office  Post Office  Post Office
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

NZ Post Marketing Objectives Analysis: 

NZ Post has been operating in Post Office for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NZ Post best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.NZ Post Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  NZ Post  An update from Mark Stewart, our Chief Operating Officer NZ’s #1 courier service 
Ad Copy Text  ‘I’ve seen a lot of volume in the lead up to Christmas, but nothing quite like this’ – Ravin...  Mark Stewart, our Chief Operating Officer wanted to give you an update on everything we’re doing t...  Find out how we can deliver growth to your business
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  bddy.me  ad.doubleclick.net
CTA      LEARN_MORE
Text Word Count 117  308  51
Like 223  645  369

NZ Post Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. NZ Post Top 1 ads got 223 likes. NZ Post uses a sentence with the finishing touch title: “NZ Post”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. NZ Post shared 117 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NZ Post should continue to optimize the ad content.

3.NZ Post Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-14-2020-05-18  2020-05-11-2020-05-12  2020-03-07-2020-03-10
Landing Page Link  https://www.facebook.com/NewZealandPost/videos/245921946475849/  https://www.nzpost.co.nz/COVID-19   https://ad.doubleclick.net/ddm/trackclk/N1026616.3005111PHDPROGRAMMATICF/B23536654.262642471;dc_trk_aid=460799364;dc_trk_cid=127755364;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR2XR64qlnbyOjJd4C1Dmr9Gs8LwRiZ_j6UGKxN5WFhrF_H-jrXcA3TDSvQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NZ Post are successful.

NZ Post Creative Analysis: 

NZ Post placed a Video ad in 2020-05-14-2020-05-18, and got 223 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.NZ Post Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  New Zealand  New Zealand  N/A
Language  Portuguese  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

NZ Post has the best conversion in New Zealand, and can advertise more in New Zealand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.NZ Post Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-14-2020-05-18  2020-05-11-2020-05-12  2020-03-07-2020-03-10
During  5 days  2 days 4 days 
Like  223  645  369
Share  11  132  34
Comment  35  258  110

Advertising effectiveness is a direct manifestation of advertising. NZ Post ‘s Top 1 ad received 223 likes, 11 shares, 35 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NZ Post, helping NZ Post to grasp the ad data more clearly.