Top Ads on NZ Post
NZ Post Background Introduction:
Welcome to the NZ Post Facebook page! Our social media team are here to help with your NZ Post and CourierPost inquiries from 7am - 6pm Monday to Friday.
NZ Post has been advertising and marketing on Facebook for many years. And NZ Post has placed 13 of ads on the Facebook platform in the last month. In the past few years,NZ Post has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for NZ Post on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NZ Post. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NZ Post.
1.NZ Post Top 3 Ads Basic Understanding
|Name||NZ Post||NZ Post||NZ Post|
|Page Categories||Post Office||Post Office||Post Office|
NZ Post Marketing Objectives Analysis:
NZ Post has been operating in Post Office for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NZ Post best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.NZ Post Top 3 Ads Content Display
|Ad Headline||NZ Post||An update from Mark Stewart, our Chief Operating Officer||NZ’s #1 courier service|
|Ad Copy Text||‘I’ve seen a lot of volume in the lead up to Christmas, but nothing quite like this’ – Ravin...||Mark Stewart, our Chief Operating Officer wanted to give you an update on everything we’re doing t...||Find out how we can deliver growth to your business|
|Text Word Count||117||308||51|
NZ Post Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. NZ Post Top 1 ads got 223 likes. NZ Post uses a sentence with the finishing touch title: “NZ Post”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. NZ Post shared 117 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NZ Post should continue to optimize the ad content.
3.NZ Post Top 3 Ads Creative Selection
|Landing Page Link||https://www.facebook.com/NewZealandPost/videos/245921946475849/||https://www.nzpost.co.nz/COVID-19||https://ad.doubleclick.net/ddm/trackclk/N1026616.3005111PHDPROGRAMMATICF/B23536654.262642471;dc_trk_aid=460799364;dc_trk_cid=127755364;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR2XR64qlnbyOjJd4C1Dmr9Gs8LwRiZ_j6UGKxN5WFhrF_H-jrXcA3TDSvQ|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NZ Post are successful.
NZ Post Creative Analysis:
NZ Post placed a Video ad in 2020-05-14-2020-05-18, and got 223 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.NZ Post Top 3 Ads Audience Analysis:
|Country||New Zealand||New Zealand||N/A|
NZ Post has the best conversion in New Zealand, and can advertise more in New Zealand in the future.
5.NZ Post Top 3 Ads Performance Display
|During||5 days||2 days||4 days|
Advertising effectiveness is a direct manifestation of advertising. NZ Post ‘s Top 1 ad received 223 likes, 11 shares, 35 comments in just 5 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NZ Post, helping NZ Post to grasp the ad data more clearly.