Top Ads on NYT Cooking

NYT Cooking Background Introduction:

All the food that's fit to eat (yes, it's an official New York Times production). More recipes: nytcooking.com. Articles: nytimes.com/food. IG: @nytcooking

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

NYT Cooking has been advertising and marketing on Facebook for many years. And NYT Cooking has placed 67 of ads on the Facebook platform in the last month. In the past few years,NYT Cooking has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for NYT Cooking on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NYT Cooking. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NYT Cooking.

BigSpy

1.NYT Cooking Top 3 Ads Basic Understanding

   top1  top2  top3
Name  NYT Cooking  NYT Cooking  NYT Cooking
Page Categories  Kitchen/Cooking  Kitchen/Cooking  Kitchen/Cooking
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

NYT Cooking Marketing Objectives Analysis: 

NYT Cooking has been operating in Kitchen/Cooking for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NYT Cooking best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.NYT Cooking Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Subscribe to enjoy NYT Cooking.  3-Ingredient Recipes Our Most Popular Pasta Recipes 
Ad Copy Text  A delicious addition to your kitchen. Subscribe to NYT Cooking today.  Only have a few ingredients? No problem.  Here are 20 of our most popular pasta recipes.
Link Description  You’ll get unlimited digital access to 19,000+ recipes tested and curated by the experts at The Times, available on every device.  Practically Magical 3-Ingredient Recipes is a group of recipes collected by the editors of NYT Cooking  Our 20 Most Popular Pasta Recipes is a group of recipes collected by the editors of NYT Cooking
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  SUBSCRIBE  LEARN_MORE  LEARN_MORE
Text Word Count 69  40  46
Like 61  25  19

NYT Cooking Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. NYT Cooking Top 1 ads got 61 likes. NYT Cooking uses a sentence with the finishing touch title: “Subscribe to enjoy NYT Cooking.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. NYT Cooking shared 69 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SUBSCRIBE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NYT Cooking should continue to optimize the ad content.

3.NYT Cooking Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-28-2020-06-01  2020-05-28-2020-06-01  2020-05-28-2020-06-01
Landing Page Link  https://ad.doubleclick.net/ddm/trackclk/N296811.1960500FACEBOOKAD/B21885244.273155401;dc_trk_aid=467568486;dc_trk_cid=107721553;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=  https://ad.doubleclick.net/ddm/trackclk/N296811.1960500FACEBOOKAD/B21885244.273159766;dc_trk_aid=467568651;dc_trk_cid=107721553;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=   https://cooking.nytimes.com/68861692-nyt-cooking/10278553-our-20-most-popular-pasta-recipes?keplerid=273155188&dclid=CNDUmPDW4ekCFcodKgodYYMAxw

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NYT Cooking are successful.

NYT Cooking Creative Analysis: 

NYT Cooking placed a Image ad in 2020-05-28-2020-06-01, and got 61 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.NYT Cooking Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

NYT Cooking has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.NYT Cooking Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-01  2020-05-28-2020-06-01  2020-05-28-2020-06-01
During  5 days  5 days 5 days 
Like  61  25  19
Share  2  5  11
Comment  0  4  2

Advertising effectiveness is a direct manifestation of advertising. NYT Cooking ‘s Top 1 ad received 61 likes, 2 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NYT Cooking, helping NYT Cooking to grasp the ad data more clearly.