Top Ads on NY State of Health

NY State of Health Background Introduction:

NY State of Health is where New Yorkers can shop, compare and enroll in health insurance coverage. Reach the customer service center at 1-855-355-5777.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

NY State of Health has been advertising and marketing on Facebook for many years. And NY State of Health has placed 57 of ads on the Facebook platform in the last month. In the past few years,NY State of Health has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for NY State of Health on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NY State of Health. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NY State of Health.

BigSpy

1.NY State of Health Top 3 Ads Basic Understanding

   top1  top2  top3
Name  NY State of Health  NY State of Health  NY State of Health
Page Categories  Government Organization  Government Organization  Government Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

NY State of Health Marketing Objectives Analysis: 

NY State of Health has been operating in Government Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NY State of Health best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.NY State of Health Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  We’re Here for You  我們在此為您提供幫助 我們在此為您提供幫助 
Ad Copy Text  If you lost your job, lost health coverage, or are uninsured, you may be eligible for health insuran...  -  -
Link Description  View Your Health Plan Options  查看您的健康計劃選項  查看您的健康計劃選項
Website Link  nystateofhealth.ny.gov  nystateofhealth.ny.gov  nystateofhealth.ny.gov
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 124  141  141
Like 406  66  32

NY State of Health Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. NY State of Health Top 1 ads got 406 likes. NY State of Health uses a sentence with the finishing touch title: “We’re Here for You”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. NY State of Health shared 124 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NY State of Health should continue to optimize the ad content.

3.NY State of Health Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-27-2020-06-20  2020-04-15-2020-06-16  2020-04-15-2020-06-10
Landing Page Link  https://nystateofhealth.ny.gov/?utm_medium=AA_REACH_CDNF&utm_source=Facebook&utm_campaign=OECOVID19  https://nystateofhealth.ny.gov/?utm_medium=C_REACH_CDNF&utm_source=Facebook&utm_campaign=OECOVID19   https://nystateofhealth.ny.gov/?utm_medium=C_REACH_CDNF&utm_source=Facebook&utm_campaign=OECOVID19

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NY State of Health are successful.

NY State of Health Creative Analysis: 

NY State of Health placed a Image ad in 2020-05-27-2020-06-20, and got 406 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.NY State of Health Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  N/A
Language  English  Chinese (Traditional)  Chinese (Traditional)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

NY State of Health has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.NY State of Health Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-27-2020-06-20  2020-04-15-2020-06-16  2020-04-15-2020-06-10
During  25 days  63 days 57 days 
Like  406  66  32
Share  181  12  18
Comment  58  0  0

Advertising effectiveness is a direct manifestation of advertising. NY State of Health ‘s Top 1 ad received 406 likes, 181 shares, 58 comments in just 25 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NY State of Health, helping NY State of Health to grasp the ad data more clearly.