Top Ads on NT's
NT's Background Introduction:
Neon signs hum, trains rumble past the second-floor window and the city lights blink in the distance. It's a little piece of Brooklyn in our very own East London...
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
NT's has been advertising and marketing on Facebook for many years. And NT's has placed 25 of ads on the Facebook platform in the last month. In the past few years,NT's has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for NT's on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NT's. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NT's.
1.NT's Top 3 Ads Basic Understanding
|Page Categories||Cocktail Bar||Cocktail Bar||Cocktail Bar|
NT's Marketing Objectives Analysis:
NT's has been operating in Cocktail Bar for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NT's best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.NT's Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Terrace Party w. Hidden Spheres, Jeigo & Sinead - £5 Tickets||Patterns weekly jazz jams - Book your free spot every week.||NT's|
|Ad Copy Text||FH return to our intimate loft space an all-day terrace party This time joined by crew members Sin...||Join us as we journey through Jazz, Funk, Hip Hop and beyond with some of London's finest in our tro...||B A N K H O L I D A Y S U N D A Y @londondisco #hackney|
|Link Description||FH return to NT's Bar, London Fields for an all-day terrace party; this time joined by crew members Sinead and rising talent Jeigo, as well as special guest: Hidden Spheres (Rhythm Section / Lobster Theremin) As an ode to another summer passed, expect sun drenched rollers from 4pm - 8pm on the terra...||Outside heated terrace booths: fits up to 15 with some sitting and some standing, perfect for summer evening celebrations.||N/A|
|Text Word Count||204||134||58|
NT's Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. NT's Top 1 ads got 5 likes. NT's uses a sentence with the finishing touch title: “Terrace Party w. Hidden Spheres, Jeigo & Sinead - £5 Tickets”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. NT's shared 204 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NT's should continue to optimize the ad content.
3.NT's Top 3 Ads Creative Selection
|Landing Page Link||https://www.eventbrite.co.uk/e/four-heads-with-hidden-spheres-rhythm-section-lobster-theremin-tickets-64612343258?fbclid=IwAR03JLGswEOO-PyRHT45XzNbxq8tey4dszqcYXGDgf_sqWj2N4ME3p_vXUM||https://www.ntbar.co.uk/reservations||https://www.facebook.com/ntbar/videos/341400279844595/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NT's are successful.
NT's Creative Analysis:
NT's placed a Image ad in 2019-07-29-2019-08-07, and got 5 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.NT's Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
NT's has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.NT's Top 3 Ads Performance Display
|During||10 days||10 days||14 days|
Advertising effectiveness is a direct manifestation of advertising. NT's ‘s Top 1 ad received 5 likes, 0 shares, 0 comments in just 10 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NT's, helping NT's to grasp the ad data more clearly.