Top Ads on NSW Road Safety - NSW GOV

NSW Road Safety - NSW GOV Background Introduction:

We develop practical solutions to reduce deaths and injuries on NSW roads.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

NSW Road Safety - NSW GOV has been advertising and marketing on Facebook for many years. And NSW Road Safety - NSW GOV has placed 58 of ads on the Facebook platform in the last month. In the past few years,NSW Road Safety - NSW GOV has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for NSW Road Safety - NSW GOV on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NSW Road Safety - NSW GOV. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NSW Road Safety - NSW GOV.

BigSpy

1.NSW Road Safety - NSW GOV Top 3 Ads Basic Understanding

   top1  top2  top3
Name  NSW Road Safety - NSW GOV  NSW Road Safety - NSW GOV  NSW Road Safety - NSW GOV
Page Categories  Government Organization  Government Organization  Government Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

NSW Road Safety - NSW GOV Marketing Objectives Analysis: 

NSW Road Safety - NSW GOV has been operating in Government Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NSW Road Safety - NSW GOV best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.NSW Road Safety - NSW GOV Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  NSW Road Safety - NSW GOV  NSW Road Safety - NSW GOV 行车违章,必受惩罚。 
Ad Copy Text  关掉电视,放下手机,把睡好睡足作为头等大事  -  16500名新州警察无处不在,日夜执勤。 纠察违法行为,保护道路安全。 超速...
Link Description  BẠN CÓ MỆT LẮM KHÔNG?  与亲友一同欢庆吗? 如果喝酒,切勿开车。 每辆警车都可以进行随机呼吸测试(RBT)。如果您体内酒精超标仍然开车,一旦被查出就会面临罚款,并可能失去驾照。这种风险实在不值得冒。  N/A
Website Link  ad.doubleclick.net  www.facebook.com  ad.doubleclick.net
CTA  LEARN_MORE    LEARN_MORE
Text Word Count 63  251  208
Like 268  117  595

NSW Road Safety - NSW GOV Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. NSW Road Safety - NSW GOV Top 1 ads got 268 likes. NSW Road Safety - NSW GOV uses a sentence with the finishing touch title: “NSW Road Safety - NSW GOV”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. NSW Road Safety - NSW GOV shared 63 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NSW Road Safety - NSW GOV should continue to optimize the ad content.

3.NSW Road Safety - NSW GOV Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-31-2020-06-20  2019-12-08-2020-06-20  2020-01-08-2020-06-20
Landing Page Link  https://www.testyourtiredself.com.au/?utm_source=1528807&utm_medium=display&utm_term=270812033&utm_content=122467379&utm_campaign=NSWTransportFatigue1920&dpuid=AMsySZaeLvmDKKLcGesRdBBtQZqW&dclid=CPO6teGL5ekCFU2glgoddJAAwQ  https://www.facebook.com/nswroadsafety/?refid=28&_ft_=adid.23843998370090654:qid.6767980554480766840:mf_story_key.-4073226876136334650:is_sponsored.1:ei.AI@AQIlbJ9myFoCoIU2seQAJ4BlnuctWJaI1PqVt_41-mp-8qsj0fjJGhuwcRmIpl2ZvBeD--3Tz4pJbMhAImbA-rEA:top_level_post_id.2569856003062619:content_owner_id_new.389402551107986:page_id.389402551107986:src.22:photo_id.2569856003062619:story_location.5:story_attachment_style.photo:view_time.1575793230:filter.h_nor:actrs.389402551107986:page_insights.%7B%22389402551107986%22:%7B%22page_id%22:389402551107986,%22actor_id%22:389402551107986,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22post_context%22:%7B%22object_fbtype%22:22,%22publish_time%22:1575518110,%22story_name%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22story_fbid%22:%5B2569856003062619%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:389402551107986,%22page_id%22:389402551107986,%22post_id%22:0,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R   https://roadsafety.transport.nsw.gov.au/stayingsafe/police-enforcement/index.html?utm_source=1528807&utm_medium=display&utm_term=264830309&utm_content=120036103&utm_campaign=Enforcement1920&dpuid=AMsySZaEM3w2SJ6W_gYuU9FA9prd&dclid=COmXy7Pj2-cCFYorlgodYWkKbw

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NSW Road Safety - NSW GOV are successful.

NSW Road Safety - NSW GOV Creative Analysis: 

NSW Road Safety - NSW GOV placed a Image ad in 2020-05-31-2020-06-20, and got 268 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.NSW Road Safety - NSW GOV Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia,United Kingdom  United Kingdom,New Zealand,Australia  Australia,New Zealand,Laos...
Language  Vietnamese  Chinese (Simplified)  Chinese (Simplified)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

NSW Road Safety - NSW GOV has the best conversion in Australia,United Kingdom, and can advertise more in Australia,United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.NSW Road Safety - NSW GOV Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-31-2020-06-20  2019-12-08-2020-06-20  2020-01-08-2020-06-20
During  21 days  196 days 165 days 
Like  268  117  595
Share  31  11  55
Comment  2  4  58

Advertising effectiveness is a direct manifestation of advertising. NSW Road Safety - NSW GOV ‘s Top 1 ad received 268 likes, 31 shares, 2 comments in just 21 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NSW Road Safety - NSW GOV, helping NSW Road Safety - NSW GOV to grasp the ad data more clearly.