Top Ads on NSW Public Transport - NSW GOV

NSW Public Transport - NSW GOV Background Introduction:

Home of the NSW public transport experience including Sydney Trains, NSW TrainLink, Buses, Sydney Ferries, Light Rail and Opal

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

NSW Public Transport - NSW GOV has been advertising and marketing on Facebook for many years. And NSW Public Transport - NSW GOV has placed 79 of ads on the Facebook platform in the last month. In the past few years,NSW Public Transport - NSW GOV has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for NSW Public Transport - NSW GOV on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NSW Public Transport - NSW GOV. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NSW Public Transport - NSW GOV.

BigSpy

1.NSW Public Transport - NSW GOV Top 3 Ads Basic Understanding

   top1  top2  top3
Name  NSW Public Transport - NSW GOV  NSW Public Transport - NSW GOV  NSW Public Transport - NSW GOV
Page Categories  Government Organization  Government Organization  Government Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

NSW Public Transport - NSW GOV Marketing Objectives Analysis: 

NSW Public Transport - NSW GOV has been operating in Government Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NSW Public Transport - NSW GOV best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.NSW Public Transport - NSW GOV Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Plan ahead, book early  Limited seating available Plan your better trip 
Ad Copy Text  Need to plan a trip? Plan ahead, book early. NSW TrainLink will take you there.  Need to plan a trip? Plan ahead, book early. NSW TrainLink will take you there.  Bus improvements have arrived with 240+ extra weekly services, including new services to and from Bo...
Link Description  NSW TrainLink will take you there  NSW TrainLink will take you there  Operated by Busabout
Website Link  ad.doubleclick.net  ad.doubleclick.net  transportnsw.info
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 79  79  118
Like 30  8  217

NSW Public Transport - NSW GOV Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. NSW Public Transport - NSW GOV Top 1 ads got 30 likes. NSW Public Transport - NSW GOV uses a sentence with the finishing touch title: “Plan ahead, book early”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. NSW Public Transport - NSW GOV shared 79 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NSW Public Transport - NSW GOV should continue to optimize the ad content.

3.NSW Public Transport - NSW GOV Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-04-2020-06-14  2020-06-04-2020-06-09  2020-04-08-2020-04-25
Landing Page Link  https://ad.doubleclick.net/ddm/trackclk/N9574.279382DBMOMDAU1167397682-N/B23299788.274832347;dc_trk_aid=469040351;dc_trk_cid=122663487;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=  https://ad.doubleclick.net/ddm/trackclk/N9574.279382DBMOMDAU1167397682-N/B23299788.274855020;dc_trk_aid=469112223;dc_trk_cid=122663487;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=   https://transportnsw.info/travel-info/ways-to-get-around/bus/wagga-bomen-business-park-trial-bus-services?fbclid=IwAR3oegDBJqLKOHrSCtExGnK0JvBXY3oLM2gEmLox2tOfyRkNQrt04DBwOB4

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NSW Public Transport - NSW GOV are successful.

NSW Public Transport - NSW GOV Creative Analysis: 

NSW Public Transport - NSW GOV placed a Image ad in 2020-06-04-2020-06-14, and got 30 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.NSW Public Transport - NSW GOV Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Philippines  Australia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

NSW Public Transport - NSW GOV has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.NSW Public Transport - NSW GOV Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-14  2020-06-04-2020-06-09  2020-04-08-2020-04-25
During  11 days  6 days 18 days 
Like  30  8  217
Share  2  1  23
Comment  1  1  23

Advertising effectiveness is a direct manifestation of advertising. NSW Public Transport - NSW GOV ‘s Top 1 ad received 30 likes, 2 shares, 1 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NSW Public Transport - NSW GOV, helping NSW Public Transport - NSW GOV to grasp the ad data more clearly.