Top Ads on NSPCC
NSPCC Background Introduction:
We believe that every childhood is worth fighting for.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
NSPCC has been advertising and marketing on Facebook for many years. And NSPCC has placed 174 of ads on the Facebook platform in the last month. In the past few years,NSPCC has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for NSPCC on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NSPCC. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NSPCC.
1.NSPCC Top 3 Ads Basic Understanding
|Page Categories||Nonprofit Organization||Nonprofit Organization||Nonprofit Organization|
NSPCC Marketing Objectives Analysis:
NSPCC has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NSPCC best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.NSPCC Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Take part this Childhood Day||Take part this Childhood Day||Join The Big Climb|
|Ad Copy Text||Dress up, play games or recreate your favourite childhood party food this Childhood Day and raise mo...||Challenge your family to a sack race or take on a 5k egg and spoon run this Childhood Day and raise ...||On 6 June, everyone’s stepping up for The Big Climb. Whether we’re climbing for fun or to get fi...|
|Link Description||26 June 2020||26 June 2020||Every step protects children|
|Text Word Count||136||138||168|
NSPCC Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. NSPCC Top 1 ads got 251 likes. NSPCC uses a sentence with the finishing touch title: “Take part this Childhood Day”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. NSPCC shared 136 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NSPCC should continue to optimize the ad content.
3.NSPCC Top 3 Ads Creative Selection
|Landing Page Link||https://www.nspcc.org.uk/what-you-can-do/charity-runs-cycles-and-challenges/social-and-special-events/childhood-day/?utm_source=facebook&utm_medium=paid_social&utm_campaign=AV3359*&utm_content=childhood_day+broad_prospecting+Jun20&ac=||https://www.nspcc.org.uk/what-you-can-do/charity-runs-cycles-and-challenges/social-and-special-events/childhood-day/?utm_source=facebook&utm_medium=paid_social&utm_campaign=AV3359*&utm_content=childhood_day+broad_prospecting+Jun20&ac=||https://www.nspcc.org.uk/what-you-can-do/charity-runs-cycles-and-challenges/charity-walks-treks-and-challenges/the-big-climb?utm_source=facebook&utm_medium=paid_social&utm_campaign=AU3292*&utm_content=Big_climb+Lookalikes_interest_fitness+May20&ac=|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NSPCC are successful.
NSPCC Creative Analysis:
NSPCC placed a Image ad in 2020-06-04-2020-06-15, and got 251 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.NSPCC Top 3 Ads Audience Analysis:
|Country||United Kingdom||N/A||United Kingdom|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
NSPCC has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.NSPCC Top 3 Ads Performance Display
|During||12 days||12 days||4 days|
Advertising effectiveness is a direct manifestation of advertising. NSPCC ‘s Top 1 ad received 251 likes, 69 shares, 7 comments in just 12 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NSPCC, helping NSPCC to grasp the ad data more clearly.