Top Ads on NRMA Insurance

NRMA Insurance Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

NRMA Insurance has been advertising and marketing on Facebook for many years. And NRMA Insurance has placed 51 of ads on the Facebook platform in the last month. In the past few years,NRMA Insurance has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for NRMA Insurance on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NRMA Insurance. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NRMA Insurance.

BigSpy

1.NRMA Insurance Top 3 Ads Basic Understanding

   top1  top2  top3
Name  NRMA Insurance  NRMA Insurance  NRMA Insurance
Page Categories  Insurance Company  Insurance Company  Insurance Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

NRMA Insurance Marketing Objectives Analysis: 

NRMA Insurance has been operating in Insurance Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NRMA Insurance best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.NRMA Insurance Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Help for just $10/month  Insure your car for less Get cover for $10/month 
Ad Copy Text  Because every car is worth protecting, we’ll help you stay covered for as little as $10/month. Off...  Thinking of cancelling your car insurance? Get cover for $10/month. Offer available until 7th August...  We’ll help you stay covered for as little as $10/month. Offer available until 7th August. Conditio...
Link Description  Third Party Fire & Theft Car Insurance for $10 a month. Offer ends 7 August, conditions apply. Get up to $10,000 fire and theft cover for your car. Get a quote.  Third Party Fire & Theft Car Insurance for $10 a month. Offer ends 7 August, conditions apply. Get up to $10,000 fire and theft cover for your car. Get a quote.  Third Party Fire & Theft Car Insurance for $10 a month. Offer ends 7 August, conditions apply. Get up to $10,000 fire and theft cover for your car. Get a quote.
Website Link  www.nrma.com.au  www.nrma.com.au  www.nrma.com.au
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 148  119  109
Like 424  1838  947

NRMA Insurance Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. NRMA Insurance Top 1 ads got 424 likes. NRMA Insurance uses a sentence with the finishing touch title: “Help for just $10/month”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. NRMA Insurance shared 148 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NRMA Insurance should continue to optimize the ad content.

3.NRMA Insurance Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-09-2020-06-18  2020-06-09-2020-06-18  2020-06-09-2020-06-17
Landing Page Link  https://www.nrma.com.au/car-insurance/third-party-fire-theft-car-insurance?mid=social-:facebook-:10ftbroad:get-a-quote-  https://www.nrma.com.au/car-insurance/third-party-fire-theft-car-insurance?mid=social-:facebook-:10ftbroad:get-a-quote-&fbclid=IwAR0gibD6Eo_Txb4FJyyuXjCJUd-5vgPpzEaZ9IIHkVV-lSK0Izt8NM0mjOs   https://www.nrma.com.au/car-insurance/third-party-fire-theft-car-insurance?mid=social-:facebook-:10ftbroad:get-a-quote-&fbclid=IwAR1PmiTI_wGrR8g06EdG9qEv86wmSj7Jfpyd0Y3kG9x0FdFZlBspvCNkY9I

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NRMA Insurance are successful.

NRMA Insurance Creative Analysis: 

NRMA Insurance placed a Image ad in 2020-06-09-2020-06-18, and got 424 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.NRMA Insurance Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Nepal,Australia,Philippines  Australia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

NRMA Insurance has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.NRMA Insurance Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-18  2020-06-09-2020-06-18  2020-06-09-2020-06-17
During  10 days  10 days 9 days 
Like  424  1838  947
Share  57  504  168
Comment  84  586  187

Advertising effectiveness is a direct manifestation of advertising. NRMA Insurance ‘s Top 1 ad received 424 likes, 57 shares, 84 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NRMA Insurance, helping NRMA Insurance to grasp the ad data more clearly.