Top Ads on NOW Meditation

NOW Meditation Background Introduction:

Beautiful and calm modern meditation studio right on the top floor of the Zurich main station (HB). Practice mindfulness techniques and meditation in our guided group meditations or as a self practice. Book your class online www.now-meditation.ch.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

NOW Meditation has been advertising and marketing on Facebook for many years. And NOW Meditation has placed 19 of ads on the Facebook platform in the last month. In the past few years,NOW Meditation has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for NOW Meditation on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NOW Meditation. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NOW Meditation.

BigSpy

1.NOW Meditation Top 3 Ads Basic Understanding

   top1  top2  top3
Name  NOW Meditation  NOW Meditation  NOW Meditation
Page Categories  Meditation Center  Meditation Center  Meditation Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

NOW Meditation Marketing Objectives Analysis: 

NOW Meditation has been operating in Meditation Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NOW Meditation best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.NOW Meditation Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  21-DAYS MEDITATION CHALLENGE (3.-24.2.20)  Modern Meditation Studio Modern Meditation Studio 
Ad Copy Text  Weniger Stress. Mehr Balance & Gelassenheit. Ist dein Vorsatz für 2020 weniger Stress, mehr Sport ...  Balance, Klarheit & mehr Leistungsfähigkeit durch wöchentliche Meditationen im NOW  Balance, Klarheit & mehr Leistungsfähigkeit durch wöchentliche Meditationen im NOW
Link Description  NOW - Fitness inspired Meditation  Be your best self - ausgeglichen & zufrieden  Be your best self - ausgeglichen & zufrieden
Website Link  www.now-meditation.com  now-meditation.lpages.co  now-meditation.lpages.co
CTA  SIGN_UP  LEARN_MORE  LEARN_MORE
Text Word Count 469  84  84
Like 0  0  3

NOW Meditation Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. NOW Meditation Top 1 ads got 0 likes. NOW Meditation uses a sentence with the finishing touch title: “21-DAYS MEDITATION CHALLENGE (3.-24.2.20)”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. NOW Meditation shared 469 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NOW Meditation should continue to optimize the ad content.

3.NOW Meditation Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-01-22-2020-01-23  2019-03-10-2019-05-06  2019-03-10-2019-05-06
Landing Page Link  https://www.now-meditation.com/21dayschallenge?fbclid=IwAR0cILBilbQw0HYYq9VqfqJ36vRKFFiY7Whu80EMr2gJc5sbwvbr4tp5npQ  https://now-meditation.lpages.co/intro-offer-landing-page/   https://now-meditation.lpages.co/intro-offer-landing-page/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NOW Meditation are successful.

NOW Meditation Creative Analysis: 

NOW Meditation placed a Image ad in 2020-01-22-2020-01-23, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.NOW Meditation Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Switzerland  Switzerland
Language  English  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

NOW Meditation has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.NOW Meditation Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-22-2020-01-23  2019-03-10-2019-05-06  2019-03-10-2019-05-06
During  2 days  58 days 58 days 
Like  0  0  3
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. NOW Meditation ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NOW Meditation, helping NOW Meditation to grasp the ad data more clearly.