Top Ads on NORDE

NORDE Background Introduction:

SIA NORDE ir oficiālais NISSAN pārstāvis Latvijā, kas vienlaicīgi nodrošina gan automašīnu tirdzniecību, gan pēcpārdošanas apkalpošanu.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

NORDE has been advertising and marketing on Facebook for many years. And NORDE has placed 41 of ads on the Facebook platform in the last month. In the past few years,NORDE has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for NORDE on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NORDE. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NORDE.

BigSpy

1.NORDE Top 3 Ads Basic Understanding

   top1  top2  top3
Name  NORDE  NORDE  NORDE
Page Categories  Motor Vehicle Company  Motor Vehicle Company  Motor Vehicle Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

NORDE Marketing Objectives Analysis: 

NORDE has been operating in Motor Vehicle Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NORDE best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.NORDE Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ozona dezinfekcija  Norde - Renault oriģinālās rezerves daļas Цены от 13 490 EUR 
Ad Copy Text  Tagad NORDE servisā ir iespējams veikt ozona dezinfekciju, kas palīdzēs atbrīvoties no mikrobie...  NORDE autocentrs un Renault saviem klientiem rekomendē izvēlēties oriģinālās rezerves daļas, ...  Распродажа всех моделей Renault! Включено в цену: ✔️5 лет ...
Link Description  N/A  N/A  Выгода до 7 700 EUR
Website Link  renault.norde.lv  bit.ly  renault.norde.lv
CTA  LEARN_MORE    LEARN_MORE
Text Word Count 141  277  270
Like 1  13  4

NORDE Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. NORDE Top 1 ads got 1 likes. NORDE uses a sentence with the finishing touch title: “Ozona dezinfekcija”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. NORDE shared 141 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NORDE should continue to optimize the ad content.

3.NORDE Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Image
Ad Time   2020-06-17-2020-06-19  2020-06-16-2020-06-17  2020-05-26-2020-06-05
Landing Page Link  https://renault.norde.lv/serviss/ozona-dezinfekcija  https://renault.norde.lv/serviss/rezerves-dalas   https://renault.norde.lv/akcijas/renault-visu-modelu-izpardosana?utm_source=facebook&utm_medium=cpc&utm_campaign=Traffic_Renault&utm_content=RUS+%3E+Car+Brands&fbclid=IwAR2Z1eR5v2XE8SsmxlvK6j2_sRSGMDuc_YSIxjI_lUxtzRzIHpvLoJB0rC0

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NORDE are successful.

NORDE Creative Analysis: 

NORDE placed a Carousel ad in 2020-06-17-2020-06-19, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.NORDE Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Latvia  Latvia  Latvia
Language  Croatian  Latvian  Russian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

NORDE has the best conversion in Latvia, and can advertise more in Latvia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.NORDE Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-19  2020-06-16-2020-06-17  2020-05-26-2020-06-05
During  3 days  2 days 11 days 
Like  1  13  4
Share  1  5  0
Comment  0  1  1

Advertising effectiveness is a direct manifestation of advertising. NORDE ‘s Top 1 ad received 1 likes, 1 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NORDE, helping NORDE to grasp the ad data more clearly.