Top Ads on NJ.com
NJ.com Background Introduction:
New Jersey's #1 news website.
NJ.com has been advertising and marketing on Facebook for many years. And NJ.com has placed 144 of ads on the Facebook platform in the last month. In the past few years,NJ.com has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for NJ.com on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NJ.com. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NJ.com.
1.NJ.com Top 3 Ads Basic Understanding
|Page Categories||Public Figure||Public Figure||News & Media Website|
NJ.com Marketing Objectives Analysis:
NJ.com has been operating in Public Figure for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NJ.com best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.NJ.com Top 3 Ads Content Display
|Ad Headline||Jauns uzņēmējs atklāj veidu, kā iegūt klientus bez aukstajiem zvaniem||Jauns uzņēmējs atklāj veidu, kā iegūt klientus bez aukstajiem zvaniem||NJ.com|
|Ad Copy Text||-||"Par šī semināra iegūtajām zināšanām, es būtu maksājusi 10x vairāk un joprojām būtu apm...||42 puppies landed in New Jersey after being saved from kill shelters in Mississippi. Keep N.J. in y...|
|Text Word Count||947||1034||126|
NJ.com Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. NJ.com Top 1 ads got 45 likes. NJ.com uses a sentence with the finishing touch title: “Jauns uzņēmējs atklāj veidu, kā iegūt klientus bez aukstajiem zvaniem”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. NJ.com shared 947 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NJ.com should continue to optimize the ad content.
3.NJ.com Top 3 Ads Creative Selection
|Landing Page Link||https://www.nj-media.com/online2?utm_campaign=Lookalike+LV+10%25&utm_content=AD8+-+7&utm_medium=Facebook_Mobile_Feed&utm_source=fblp||https://www.nj-media.com/online1||https://www.nj.com/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NJ.com are successful.
NJ.com Creative Analysis:
NJ.com placed a Video ad in 2020-06-07-2020-06-20, and got 45 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.NJ.com Top 3 Ads Audience Analysis:
NJ.com has the best conversion in Latvia, and can advertise more in Latvia in the future.
5.NJ.com Top 3 Ads Performance Display
|During||14 days||83 days||23 days|
Advertising effectiveness is a direct manifestation of advertising. NJ.com ‘s Top 1 ad received 45 likes, 25 shares, 3 comments in just 14 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NJ.com, helping NJ.com to grasp the ad data more clearly.