Top Ads on N'Ice Cream Factory

N'Ice Cream Factory Background Introduction:

Pyszne desery lodowe - również dla wegan! - mrożone ciekłym azotem w sercu Warszawy <3 Śledź nas i oznaczaj na Instagramie: bit.ly/NiceCreamFactoryIG

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

N'Ice Cream Factory has been advertising and marketing on Facebook for many years. And N'Ice Cream Factory has placed 4 of ads on the Facebook platform in the last month. In the past few years,N'Ice Cream Factory has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for N'Ice Cream Factory on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for N'Ice Cream Factory. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from N'Ice Cream Factory.

BigSpy

1.N'Ice Cream Factory Top 3 Ads Basic Understanding

   top1  top2  top3
Name  N'Ice Cream Factory  N'Ice Cream Factory  N'Ice Cream Factory
Page Categories  Glacier  Glacier  Glacier
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  woocommerce

N'Ice Cream Factory Marketing Objectives Analysis: 

N'Ice Cream Factory has been operating in Glacier for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. N'Ice Cream Factory best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.N'Ice Cream Factory Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Otwarcie Nice cream spot - Koszykowa 59  N'Ice Cream Factory Nice Cream - stwórz swoje lody 
Ad Copy Text  Wiemy, jak bardzo jesteście spragnieni naszych lodów, dlatego chcemy Wam stworzyć jak najwięcej ...  Black Friday w Nice Cream Tylko w ten piątek ➖5️⃣0️⃣% na cały asortyment! Uwaga: promocj...  Tylko naturalne składniki
Link Description  Food · 620 people  Black Friday w Nice Cream Tylko w ten piątek ➖5️⃣0️⃣% na cały asortyment! Uwaga: promocja nie łączy się z innymi.  N/A
Website Link  www.facebook.com  facebook.com  www.nicecreamfactory.pl
CTA  EVENT_RSVP  LEARN_MORE  SEE_MENU
Text Word Count 343  128  26
Like 24  59  1

N'Ice Cream Factory Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. N'Ice Cream Factory Top 1 ads got 24 likes. N'Ice Cream Factory uses a sentence with the finishing touch title: “Otwarcie Nice cream spot - Koszykowa 59”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. N'Ice Cream Factory shared 343 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is EVENT_RSVP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. N'Ice Cream Factory should continue to optimize the ad content.

3.N'Ice Cream Factory Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-05-31-2020-06-02  2019-11-27-2019-11-28  2019-08-06-2019-08-09
Landing Page Link  https://www.facebook.com/1530902860552284/posts/2320582918250937/  https://www.facebook.com/nicecreamwarszawa?refid=28&_ft_=adid.6145134510942:qid.6764489698335478304:mf_story_key.6609721448312475:is_sponsored.1:ei.AI@AQLLcvrtGa_8KeSUHJIYihezjIhin6sxeI51pAcs2-r5pzJaflGdW4YLKDaUkLugMaIQL1WwChM147BHqX9iePLv:og_action_id.2178519532457277:top_level_post_id.2178519499123947:content_owner_id_new.1530902860552284:call_to_action_type.LEARN_MORE:page_id.1530902860552284:src.22:photo_id.2178521342457096:story_location.5:story_attachment_style.photo:view_time.1574980457:tagged_locations.892304417630055:filter.h_nor:actrs.1530902860552284:page_insights.%7B%221530902860552284%22:%7B%22page_id%22:1530902860552284,%22actor_id%22:1530902860552284,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1574871427,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2178519499123947%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1530902860552284,%22page_id%22:1530902860552284,%22post_id%22:2178519499123947,%22role%22:1,%22share_id%22:0%7D%5D%7D,%22892304417630055%22:%7B%22page_id%22:892304417630055,%22actor_id%22:1530902860552284,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22role%22:4,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1530902860552284,%22page_id%22:892304417630055,%22role%22:4%7D%5D%7D%7D&__tn__=*JH-R   http://nicecreamfactory.pl/?v=7516fd43adaa

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by N'Ice Cream Factory are successful.

N'Ice Cream Factory Creative Analysis: 

N'Ice Cream Factory placed a Image ad in 2020-05-31-2020-06-02, and got 24 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.N'Ice Cream Factory Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Poland  N/A  N/A
Language  English  Polish  Polish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

N'Ice Cream Factory has the best conversion in Poland, and can advertise more in Poland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.N'Ice Cream Factory Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-31-2020-06-02  2019-11-27-2019-11-28  2019-08-06-2019-08-09
During  3 days  2 days 4 days 
Like  24  59  1
Share  0  2  2
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. N'Ice Cream Factory ‘s Top 1 ad received 24 likes, 0 shares, 1 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for N'Ice Cream Factory, helping N'Ice Cream Factory to grasp the ad data more clearly.