Top Ads on NIVEA

NIVEA Background Introduction:

NIVEA is one of the most recognized and trusted skin care brands. Since 1911, the year NIVEA creme was born, we have been close to consumers; offering them compelling, innovative products. find us on twitter - http://twitter.com/#!/NIVEA_INDIA

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

NIVEA has been advertising and marketing on Facebook for many years. And NIVEA has placed 2742 of ads on the Facebook platform in the last month. In the past few years,NIVEA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for NIVEA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NIVEA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NIVEA.

BigSpy

1.NIVEA Top 3 Ads Basic Understanding

   top1  top2  top3
Name  NIVEA  NIVEA  NIVEA
Page Categories  Skin Care Service  Beauty, Cosmetic & Personal Care  Skin Care Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

NIVEA Marketing Objectives Analysis: 

NIVEA has been operating in Skin Care Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NIVEA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.NIVEA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  NIVEA Deodorant Whitening Hokkaido Rose Essence Roll-on 50ml  NIVEA Angola นีเวีย ฮอกไกโดโรส 
Ad Copy Text  Deo check! Is your natural deo enough? Get natural and effective whitening with the new NIVEA Whiten...  Estamos todos a aprender muito com estes novos tempos, mas uma coisa que devemos sempre lembrar-nos:...  -
Link Description  N/A  Estamos todos a aprender muito com estes novos tempos, mas uma coisa que devemos sempre lembrar-nos: o NIVEA Dry Comfort protege as axilas do suor e do odor. #NIVEAAngola  N/A
Website Link  asia.adform.net  www.facebook.com  ad.doubleclick.net
CTA  SHOP_NOW    SHOP_NOW
Text Word Count 180  170  438
Like 5080  1092  1854

NIVEA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. NIVEA Top 1 ads got 5080 likes. NIVEA uses a sentence with the finishing touch title: “NIVEA Deodorant Whitening Hokkaido Rose Essence Roll-on 50ml”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. NIVEA shared 180 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NIVEA should continue to optimize the ad content.

3.NIVEA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Carousel
Ad Time   2020-06-04-2020-06-21  2020-06-08-2020-06-20  2020-06-10-2020-06-20
Landing Page Link  https://asia.adform.net/C/?bn=37516709  https://www.facebook.com/114108913483968/posts/163707558524103/   https://c.lazada.co.th/t/c.ozXfI?intent=false&fallback=true&url=https://www.lazada.co.th/products/nivea-micellar-rosy-hokkaido-400-ml-400-micellar-cleansing-water-i633316418-s1214862435.html

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NIVEA are successful.

NIVEA Creative Analysis: 

NIVEA placed a Video ad in 2020-06-04-2020-06-21, and got 5080 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.NIVEA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Angola  Thailand
Language  English  Portuguese  Thai

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

NIVEA has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.NIVEA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-21  2020-06-08-2020-06-20  2020-06-10-2020-06-20
During  18 days  13 days 11 days 
Like  5080  1092  1854
Share  62  16  16
Comment  37  9  16

Advertising effectiveness is a direct manifestation of advertising. NIVEA ‘s Top 1 ad received 5080 likes, 62 shares, 37 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NIVEA, helping NIVEA to grasp the ad data more clearly.