Top Ads on NIVEA
NIVEA Background Introduction:
Với hơn 100 năm kinh nghiệm trong việc chăm sóc da, NIVEA luôn thấu hiểu và mang đến những dòng sản phẩm chất lượng, không ngừng đổi mới.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
NIVEA has been advertising and marketing on Facebook for many years. And NIVEA has placed 2727 of ads on the Facebook platform in the last month. In the past few years,NIVEA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for NIVEA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NIVEA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NIVEA.
1.NIVEA Top 3 Ads Basic Understanding
|Page Categories||Skin Care Service||Skin Care Service||Skin Care Service|
NIVEA Marketing Objectives Analysis:
NIVEA has been operating in Skin Care Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NIVEA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.NIVEA Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||NIVEA||Slnečná kozmetika NIVEA||NIVEA|
|Ad Copy Text||Cerah & Segar Seharian dengan NIVEA HIJAB Series selama #DiRumahAja||Slnko nesvieti len pri mori. K poškodeniu vašej pokožky dochádza už po 20 minútach na slnku a ...||Rewolucja pełna naturalnych składników od marki nr 1 w pielęgnacji ust! Wiesz już co potrafią...|
|Link Description||N/A||Zistite viac||N/A|
|Text Word Count||67||149||308|
NIVEA Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. NIVEA Top 1 ads got 84275 likes. NIVEA uses a sentence with the finishing touch title: “NIVEA”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. NIVEA shared 67 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NIVEA should continue to optimize the ad content.
3.NIVEA Top 3 Ads Creative Selection
|Landing Page Link||https://asia.adform.net/C/?bn=37479293||https://www.nivea.sk/novinky-od-znacky-nivea/2020/letna-sutaz?utm_source=facebook&utm_campaign=SK_C388_NIV_Sun_Protect&Moisture&utm_medium=social&utm_content=carousel||https://www.nivea.pl/aktualnosci/nivea-lip-caring-scrubs?utm_source=?utm_source%3Dfacebook&utm_medium=%26utm_medium%3Dsocial&utm_campaign=18.06.20+FB+ZASI%C4%98G+niveasocial&fbclid=IwAR3QaRERm86hm74qHkr4YdjCyHh2z5xPiAv3s9Ri82wjtO1seFNYWrxrR-E|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NIVEA are successful.
NIVEA Creative Analysis:
NIVEA placed a Video ad in 2020-06-02-2020-06-19, and got 84275 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.NIVEA Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
NIVEA has the best conversion in Indonesia, and can advertise more in Indonesia in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.NIVEA Top 3 Ads Performance Display
|During||18 days||5 days||3 days|
Advertising effectiveness is a direct manifestation of advertising. NIVEA ‘s Top 1 ad received 84275 likes, 211 shares, 440 comments in just 18 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NIVEA, helping NIVEA to grasp the ad data more clearly.