Top Ads on NIVEA

NIVEA Background Introduction:

NIVEA has been one of the most recognised and trusted skincare brands since 1911, the year NIVEA Creme was born. We’d love to hear from you, so become a fan and leave a comment today!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

NIVEA has been advertising and marketing on Facebook for many years. And NIVEA has placed 2739 of ads on the Facebook platform in the last month. In the past few years,NIVEA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for NIVEA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NIVEA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NIVEA.


1.NIVEA Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Health/Beauty  Skin Care Service  Skin Care Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

NIVEA Marketing Objectives Analysis: 

NIVEA has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NIVEA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.NIVEA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ดูขาวเจิดเกิดจริงด้วย นีเวียเมน เอ็กซ์ตร้า ไวท์ เอสพีเอฟ50  NIVEA IST FÜR ALLE DA NIVEA 
Ad Copy Text  -  Miteinander ist alles schöner. Denn nur wenn wir zusammenhalten, wird die Welt ein besserer Ort. Da...  Comandă online îngrijirea cu Acid Hialuronic concentrat și bucură-te de un ten mai neted, cu rid...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 467  165  128
Like 16683  210  1775

NIVEA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. NIVEA Top 1 ads got 16683 likes. NIVEA uses a sentence with the finishing touch title: “ดูขาวเจิดเกิดจริงด้วย นีเวียเมน เอ็กซ์ตร้า ไวท์ เอสพีเอฟ50”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. NIVEA shared 467 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NIVEA should continue to optimize the ad content.

3.NIVEA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Carousel
Ad Time   2020-06-07-2020-06-20  2020-06-15-2020-06-20  2020-06-12-2020-06-20
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NIVEA are successful.

NIVEA Creative Analysis: 

NIVEA placed a Video ad in 2020-06-07-2020-06-20, and got 16683 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.NIVEA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  Nicaragua,Germany  Romania
Language  Thai  English  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

NIVEA has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.NIVEA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-20  2020-06-15-2020-06-20  2020-06-12-2020-06-20
During  14 days  6 days 9 days 
Like  16683  210  1775
Share  83  4  38
Comment  55  14  57

Advertising effectiveness is a direct manifestation of advertising. NIVEA ‘s Top 1 ad received 16683 likes, 83 shares, 55 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NIVEA, helping NIVEA to grasp the ad data more clearly.