Top Ads on NIVEA
NIVEA Background Introduction:
Welkom op de officiële Facebookpagina van NIVEA België. Bienvenue sur la page officielle de NIVEA Belgique.
NIVEA has been advertising and marketing on Facebook for many years. And NIVEA has placed 2739 of ads on the Facebook platform in the last month. In the past few years,NIVEA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for NIVEA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NIVEA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NIVEA.
1.NIVEA Top 3 Ads Basic Understanding
|Page Categories||Health/Beauty||Skin Care Service||Skin Care Service|
NIVEA Marketing Objectives Analysis:
NIVEA has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NIVEA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.NIVEA Top 3 Ads Content Display
|Ad Headline||ดูขาวเจิดเกิดจริงด้วย นีเวียเมน เอ็กซ์ตร้า ไวท์ เอสพีเอฟ50||NIVEA IST FÜR ALLE DA||NIVEA|
|Ad Copy Text||-||Miteinander ist alles schöner. Denn nur wenn wir zusammenhalten, wird die Welt ein besserer Ort. Da...||Comandă online îngrijirea cu Acid Hialuronic concentrat și bucură-te de un ten mai neted, cu rid...|
|Text Word Count||467||165||128|
NIVEA Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. NIVEA Top 1 ads got 16683 likes. NIVEA uses a sentence with the finishing touch title: “ดูขาวเจิดเกิดจริงด้วย นีเวียเมน เอ็กซ์ตร้า ไวท์ เอสพีเอฟ50”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. NIVEA shared 467 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NIVEA should continue to optimize the ad content.
3.NIVEA Top 3 Ads Creative Selection
|Landing Page Link||https://www.nivea.co.th/products/nivea-men-extra-white-serum-spf50-8ml-88500290164290077.html||https://track.adform.net/C/?bn=37626463||https://www.emag.ro/label/Nivea-Cellular?utm_source=facebook&utm_campaign=cellular-filler&utm_medium=social&utm_content=carousel-3&fbclid=IwAR0SVPNg8RCLzARIHrJegXFaE_WNjrxnt3S-GzSYMox1Fzg0aWBjfZR4YFg|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NIVEA are successful.
NIVEA Creative Analysis:
NIVEA placed a Video ad in 2020-06-07-2020-06-20, and got 16683 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.NIVEA Top 3 Ads Audience Analysis:
NIVEA has the best conversion in Thailand, and can advertise more in Thailand in the future.
5.NIVEA Top 3 Ads Performance Display
|During||14 days||6 days||9 days|
Advertising effectiveness is a direct manifestation of advertising. NIVEA ‘s Top 1 ad received 16683 likes, 83 shares, 55 comments in just 14 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NIVEA, helping NIVEA to grasp the ad data more clearly.