Top Ads on NIVEA MEN

NIVEA MEN Background Introduction:

NIVEA FOR MEN là thương hiệu chăm sóc nam giới toàn cầu, đứng số 1 thế giới về chăm sóc da mặt cho nam. Chúng tôi mong muốn được lắng nghe bạn. http://www.niveaformen.com.vn

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

NIVEA MEN has been advertising and marketing on Facebook for many years. And NIVEA MEN has placed 680 of ads on the Facebook platform in the last month. In the past few years,NIVEA MEN has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for NIVEA MEN on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NIVEA MEN. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NIVEA MEN.

1.NIVEA MEN Top 3 Ads Basic Understanding

	top1	top2	top3
Name	NIVEA MEN	NIVEA MEN	NIVEA MEN
Page Categories	Skin Care Service	Health/Beauty	Skin Care Service
Marketing Objectives	Other	Other	Other
ECommerce Softwares	N/A	N/A	N/A

NIVEA MEN Marketing Objectives Analysis:

NIVEA MEN has been operating in Skin Care Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NIVEA MEN best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.NIVEA MEN Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

	top1	top2	top3
Ad Headline	Pionierzy Wrażliwości	NIVEA MEN	#NIVEAMENDEEP
Ad Copy Text	NIVEA MEN SENSITIVE prezentuje „Czas Pionierów Wrażliwości”. Dzieło, które jeszcze raz przy...	Nivea Men Deep Face Wash gives you 12H+ Oil Control, deep cleansing and a cooling sensation that mak...	Skiën in je achtertuin? Dát is pas epic! ⛷️ #NIVEAMENDEEP #HowEpicSmells
Link Description	Zobacz film już teraz	N/A	How epic smells!
Website Link	track.adform.net	asia.adform.net	www.youtube.com
CTA	LEARN_MORE	SHOP_NOW	WATCH_MORE
Text Word Count	140	160	78
Like	1033	5922	21

NIVEA MEN Top 1 Ad Content Analysis：

Ad title: Text is an extension of the creative. NIVEA MEN Top 1 ads got 1033 likes. NIVEA MEN uses a sentence with the finishing touch title: “Pionierzy Wrażliwości”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. NIVEA MEN shared 140 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NIVEA MEN should continue to optimize the ad content.

3.NIVEA MEN Top 3 Ads Creative Selection

	top1	top2	top3
Creative Type	Video	Video	Video
Ad Time	2020-05-24-2020-06-19	2020-06-05-2020-06-19	2020-06-15-2020-06-18
Landing Page Link	https://track.adform.net/C/?bn=37313279	https://asia.adform.net/C/?bn=37477652	https://www.youtube.com/watch?v=sjnEBQRla0w?utm_source%3Dfacebook_instagram&utm_medium=social&utm_content=nl~nl~hanwe&utm_campaign=men-deep-2020~nl~prospect~awareness~nivea~men+deep~deo~male~16-34

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NIVEA MEN are successful.

NIVEA MEN Creative Analysis:

NIVEA MEN placed a Video ad in 2020-05-24-2020-06-19, and got 1033 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.NIVEA MEN Top 3 Ads Audience Analysis:

	top1	top2	top3
Country	Poland,Greece,United Kingdom	Philippines	Romania
Language	Polish	Hungarian	English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

NIVEA MEN has the best conversion in Poland,Greece,United Kingdom, and can advertise more in Poland,Greece,United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.NIVEA MEN Top 3 Ads Performance Display

	top1	top2	top3
Ad Time	2020-05-24-2020-06-19	2020-06-05-2020-06-19	2020-06-15-2020-06-18
During	27 days	15 days	4 days
Like	1033	5922	21
Share	23	93	0
Comment	43	56	7

Advertising effectiveness is a direct manifestation of advertising. NIVEA MEN ‘s Top 1 ad received 1033 likes, 23 shares, 43 comments in just 27 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NIVEA MEN, helping NIVEA MEN to grasp the ad data more clearly.