Top Ads on NIVEA MEN

NIVEA MEN Background Introduction:

نيڤيا للرجال هي العلامة رقم 1 عالمياً للعناية ببشرة الرجال NIVEA MEN is the world’s No.1 men’s skin care brand

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

NIVEA MEN has been advertising and marketing on Facebook for many years. And NIVEA MEN has placed 682 of ads on the Facebook platform in the last month. In the past few years,NIVEA MEN has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for NIVEA MEN on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NIVEA MEN. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NIVEA MEN.

BigSpy

1.NIVEA MEN Top 3 Ads Basic Understanding

   top1  top2  top3
Name  NIVEA MEN  NIVEA MEN  NIVEA MEN
Page Categories  Health/Beauty  Skin Care Service  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

NIVEA MEN Marketing Objectives Analysis: 

NIVEA MEN has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NIVEA MEN best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.NIVEA MEN Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ดูขาวเจิดเกิดจริงด้วย นีเวียเมน เอ็กซ์ตร้า ไวท์ เอสพีเอฟ50  NIVEA MEN NIVEA MEN 
Ad Copy Text  -  (Zawgyi) NIVEA MEN DEEP Mud Foam မွာပါဝင္တဲ့ စြမ္းအားျပင...  Nivea Men Deep Face Wash gives you 12H+ Oil Control, deep cleansing and a cooling sensation that mak...
Link Description  N/A  (Zawgyi) NIVEA MEN DEEP Mud Foam မွာပါဝင္တဲ့ စြမ္းအားျပင္းမီးေသြးေဖာ္ျမဴလာ က မ်က္ႏွာျပင္ေပၚရွိ အညစ္အေၾကးနဲ႔ အဆီပိုေတြကို သံလိုက္လို စုပ္ယူေပးၿပီးေတာ့ သန႔္ျပန႔္ေနတဲ့အသားေရ နဲ႔အတူ ယုံၾကည္မႈရွိရွိ တစ္ေန႔တာကို အစျပဳႏိုင္ၿပီးေပါ့ဗ်ာ။ (Unicode) NIVEA MEN DEEP Mud Foam မှာပါဝင်တဲ့ စွမ်းအားပြင်းမီးသွေးဖော်မြူလာ က မျက်နှာပြင်ပေါ်ရှိ အညစ်အကြေးနဲ့ အဆီပိုတွေကို သံလိုက်လို စုပ်ယူပေးပြီးတော့ သန့်ပြန့်နေတဲ့အသားရေ နဲ့အတူ ယုံကြည်မှုရှိရှိ တစ်နေ့တာကို အစပြုနိုင်ပြီးပေါ့ဗျာ။  N/A
Website Link  ad.doubleclick.net  www.facebook.com  asia.adform.net
CTA  LEARN_MORE    SHOP_NOW
Text Word Count 467  1197  160
Like 16683  1014  6281

NIVEA MEN Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. NIVEA MEN Top 1 ads got 16683 likes. NIVEA MEN uses a sentence with the finishing touch title: “ดูขาวเจิดเกิดจริงด้วย นีเวียเมน เอ็กซ์ตร้า ไวท์ เอสพีเอฟ50”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. NIVEA MEN shared 467 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NIVEA MEN should continue to optimize the ad content.

3.NIVEA MEN Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-07-2020-06-20  2020-06-09-2020-06-20  2020-06-05-2020-06-20
Landing Page Link  https://www.nivea.co.th/products/nivea-men-extra-white-serum-spf50-8ml-88500290164290077.html  https://www.facebook.com/NIVEAMENMyanmar/?refid=28&_ft_=adid.23845023644290128:qid.6840586670380178905:mf_story_key.-8325242303094606200:is_sponsored.1:ei.AI@AQLPcCYgB-YYnmuuTvl6ejyX6KYbOIfVHPX2L0lDULcfdyyWfHpxHGl8Uk5XyjfdzvVKPA8qs6q5dyTHwb3mLI5s:top_level_post_id.2474023672700710:content_owner_id_new.764286140341147:page_id.764286140341147:src.22:photo_id.2473875149382229:story_location.5:story_attachment_style.photo:view_time.1592697906:filter.h_nor:tds_flgs.3:actrs.764286140341147:page_insights.%7B%22764286140341147%22:%7B%22page_id%22:764286140341147,%22page_id_type%22:%22page%22,%22actor_id%22:764286140341147,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592633764,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2474023672700710%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:764286140341147,%22page_id%22:764286140341147,%22post_id%22:2474023672700710,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://asia.adform.net/C/?bn=37477652

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NIVEA MEN are successful.

NIVEA MEN Creative Analysis: 

NIVEA MEN placed a Video ad in 2020-06-07-2020-06-20, and got 16683 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.NIVEA MEN Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  N/A  Philippines
Language  Thai  English  Hungarian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

NIVEA MEN has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.NIVEA MEN Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-20  2020-06-09-2020-06-20  2020-06-05-2020-06-20
During  14 days  12 days 16 days 
Like  16683  1014  6281
Share  83  34  97
Comment  55  22  61

Advertising effectiveness is a direct manifestation of advertising. NIVEA MEN ‘s Top 1 ad received 16683 likes, 83 shares, 55 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NIVEA MEN, helping NIVEA MEN to grasp the ad data more clearly.