NILI LOTAN Background Introduction:

A NYC based ready to wear fashion brand available worldwide: US/CA/JP/IT/AU/FR/IL/UK/LB/CH/SP/TW IG: @nililotan

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

NILI LOTAN has been advertising and marketing on Facebook for many years. And NILI LOTAN has placed 63 of ads on the Facebook platform in the last month. In the past few years,NILI LOTAN has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for NILI LOTAN on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NILI LOTAN. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NILI LOTAN.


1.NILI LOTAN Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Fashion Designer  Fashion Designer  Fashion Designer
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

NILI LOTAN Marketing Objectives Analysis: 

NILI LOTAN has been operating in Fashion Designer for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NILI LOTAN best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.NILI LOTAN Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Essential Pieces for Everyday Living  Stay In With Nili Lotan Book A Styling Session Now 
Ad Copy Text  Live your life in relaxed, nonchalant pieces for the moments in one's life when duty (or off-duty) c...  There's never been a better time to elevate your loungewear. Designed for a relaxed fit, these sweat...  Nili Lotan is now offering personal styling sessions to help clients get the most of every collectio...
Link Description  Timeless, Minimal, Elegant  Timeless, Minimal, Elegant  N/A
Website Link
Text Word Count 105  122  162
Like 103  21  15

NILI LOTAN Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. NILI LOTAN Top 1 ads got 103 likes. NILI LOTAN uses a sentence with the finishing touch title: “Essential Pieces for Everyday Living”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. NILI LOTAN shared 105 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NILI LOTAN should continue to optimize the ad content.

3.NILI LOTAN Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-01-24-2020-06-17  2020-03-17-2020-06-17  2020-05-15-2020-06-10
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NILI LOTAN are successful.

NILI LOTAN Creative Analysis: 

NILI LOTAN placed a Video ad in 2020-01-24-2020-06-17, and got 103 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.NILI LOTAN Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Estonian  Estonian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

NILI LOTAN has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.NILI LOTAN Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-24-2020-06-17  2020-03-17-2020-06-17  2020-05-15-2020-06-10
During  146 days  93 days 27 days 
Like  103  21  15
Share  2  1  0
Comment  2  2  0

Advertising effectiveness is a direct manifestation of advertising. NILI LOTAN ‘s Top 1 ad received 103 likes, 2 shares, 2 comments in just 146 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NILI LOTAN, helping NILI LOTAN to grasp the ad data more clearly.