Top Ads on NIKIN

NIKIN Background Introduction:

We are a Swiss clothing brand planting one tree for each item. www.nikin.ch

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

NIKIN has been advertising and marketing on Facebook for many years. And NIKIN has placed 308 of ads on the Facebook platform in the last month. In the past few years,NIKIN has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for NIKIN on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NIKIN. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NIKIN.

BigSpy

1.NIKIN Top 3 Ads Basic Understanding

   top1  top2  top3
Name  NIKIN  NIKIN  NIKIN
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  shopify

NIKIN Marketing Objectives Analysis: 

NIKIN has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NIKIN best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.NIKIN Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  1 produit = 1  1 produit = 1 NIKIN 
Ad Copy Text  Les températures augmentent enfin et nous avons le communiqué parfait pour vous ☀️ NIKIN ouvr...  The temperatures are finally rising and we have the perfect release for you ☀️ NIKIN opens the ...  Aufgepasst ! Unser erster #RELEASE 2020! Ihr habt lange darauf gewartet und Eure Wünsche wurden erh...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  nikin.ch
CTA  LEARN_MORE  LEARN_MORE  SHOP_NOW
Text Word Count 560  516  220
Like 128  6  98

NIKIN Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. NIKIN Top 1 ads got 128 likes. NIKIN uses a sentence with the finishing touch title: “1 produit = 1”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. NIKIN shared 560 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NIKIN should continue to optimize the ad content.

3.NIKIN Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Carousel
Ad Time   2020-05-26-2020-06-18  2020-05-31-2020-06-18  2020-01-22-2020-06-18
Landing Page Link  https://www.facebook.com/nikinclothing/videos/2895090053909769/  https://www.facebook.com/nikinclothing/?_vref_=2906839572734817&refid=28&_ft_=adid.23844772579710691:qid.6834462002565584640:mf_story_key.-5440406996881733896:is_sponsored.1:ei.AI@AQI8UI_6jBOZyQrOD0hg0fmZeCUwgcFysM9deyy0-rCJu8TranO69g1RpKEhbGU5agLTLntaT92NrapaJijrQecy:top_level_post_id.2906839572734817:content_owner_id_new.573788659360991:call_to_action_type.LEARN_MORE:page_id.573788659360991:src.22:photo_id.2906839572734817:story_location.5:story_attachment_style.rich_media_collection:view_time.1591271874:filter.h_nor:tds_flgs.3:actrs.573788659360991:page_insights.%7B%22573788659360991%22:%7B%22page_id%22:573788659360991,%22page_id_type%22:%22page%22,%22actor_id%22:573788659360991,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntVideoCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:1,%22publish_time%22:1591012107,%22story_name%22:%22EntVideoCreationStory%22,%22story_fbid%22:%5B2906839572734817%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:573788659360991,%22page_id%22:573788659360991,%22post_id%22:2906839572734817,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://nikin.ch/collections/treehoodies

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NIKIN are successful.

NIKIN Creative Analysis: 

NIKIN placed a Video ad in 2020-05-26-2020-06-18, and got 128 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.NIKIN Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Switzerland  N/A  Switzerland
Language  French  French  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

NIKIN has the best conversion in Switzerland, and can advertise more in Switzerland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.NIKIN Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-26-2020-06-18  2020-05-31-2020-06-18  2020-01-22-2020-06-18
During  24 days  19 days 149 days 
Like  128  6  98
Share  9  0  6
Comment  20  0  0

Advertising effectiveness is a direct manifestation of advertising. NIKIN ‘s Top 1 ad received 128 likes, 9 shares, 20 comments in just 24 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NIKIN, helping NIKIN to grasp the ad data more clearly.