Top Ads on NIDA

NIDA Background Introduction:

About NIDA (National Institute of Dramatic Art) is Australia’s leading centre for excellence in arts education and training

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

NIDA has been advertising and marketing on Facebook for many years. And NIDA has placed 231 of ads on the Facebook platform in the last month. In the past few years,NIDA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for NIDA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NIDA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NIDA.


1.NIDA Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Taxi Service  Other  Community
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

NIDA Marketing Objectives Analysis: 

NIDA has been operating in Taxi Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NIDA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.NIDA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Tuk Tuk Nida Neringa Taksi +37061632666  Batai Nida Plaukiam į Nidą! 
Ad Copy Text  SKUBIAI!!! Ieškome Tuk Tuk vairuotojo. Apgyvendiname nemokamai, įdarbiname oficialiai pilnu etatu...  Turime ne tik batų. Kokybiški ir labai gražūs maudymosi kostiumėliai laukia Jūsų!  SIŪLOME PUIKIĄ IR NEBRANGIĄ IDĖJĄ, KAIP TURININGAI PRALEISTI DIENĄ SU ŠEIMA IR DRAUGAIS PAJŪ...
Link Description  SKUBIAI!!! Ieškome Tuk Tuk vairuotojo. Apgyvendiname nemokamai, įdarbiname oficialiai pilnu etatu (nereikia atsidarinėti jokių individualių veiklų ir sukti galvos dėl buhalterijos ir mokesčių), apmokome, dirbame su skaitliuku ir čekių spausdintuvu, vienas TukTuk'as skiriamas vienam vairuotojui, remontuoti TukTuko pačiam nereikia. Reikalavimai: 1. A1 kategorijos teisės su 2 metų stažu arba A2 kategorijos teisės su 2 metų stažu arba A kategorijos teisės su 2 metų stažu arba B kategorijos teisės iki 2013m. sausio 19d. 2. Pažyma dėl teistumo (neteistumo). 3. Respublikinio priklausomybės ligų centro pažyma. Pm arba skambinkite 863444817  Turime ne tik batų. Kokybiški ir labai gražūs maudymosi kostiumėliai laukia Jūsų!  N/A
Website Link
Text Word Count 671  88  609
Like 56  45  362

NIDA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. NIDA Top 1 ads got 56 likes. NIDA uses a sentence with the finishing touch title: “Tuk Tuk Nida Neringa Taksi +37061632666”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. NIDA shared 671 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NIDA should continue to optimize the ad content.

3.NIDA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-16-2020-06-17  2020-05-30-2020-06-08  2020-05-26-2020-05-29
Landing Page Link,%22page_id_type%22:%22page%22,%22actor_id%22:100401758300767,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591364822,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B145082170499392%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:100401758300767,%22page_id%22:100401758300767,%22post_id%22:145082170499392,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NIDA are successful.

NIDA Creative Analysis: 

NIDA placed a Image ad in 2020-06-16-2020-06-17, and got 56 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.NIDA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Lithuania  Lithuania  Lithuania
Language  Lithuanian  Lithuanian  Lithuanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

NIDA has the best conversion in Lithuania, and can advertise more in Lithuania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.NIDA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-17  2020-05-30-2020-06-08  2020-05-26-2020-05-29
During  2 days  10 days 4 days 
Like  56  45  362
Share  25  2  136
Comment  3  1  10

Advertising effectiveness is a direct manifestation of advertising. NIDA ‘s Top 1 ad received 56 likes, 25 shares, 3 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NIDA, helping NIDA to grasp the ad data more clearly.