Top Ads on NIALAYA JEWELRY

NIALAYA JEWELRY Background Introduction:

Nialaya is founded by Danish-born designer Jannik Olander. The company is L.A based, but the precious stones and semi-precious stones, beads, materials and other items you see in Nialaya’s collections are handpicked by the designer around the world

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

NIALAYA JEWELRY has been advertising and marketing on Facebook for many years. And NIALAYA JEWELRY has placed 331 of ads on the Facebook platform in the last month. In the past few years,NIALAYA JEWELRY has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for NIALAYA JEWELRY on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NIALAYA JEWELRY. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NIALAYA JEWELRY.

BigSpy

1.NIALAYA JEWELRY Top 3 Ads Basic Understanding

   top1  top2  top3
Name  NIALAYA JEWELRY  NIALAYA JEWELRY  NIALAYA JEWELRY
Page Categories  Jewelry & Watches Store  Jewelry & Watches Store  Jewelry & Watches Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

NIALAYA JEWELRY Marketing Objectives Analysis: 

NIALAYA JEWELRY has been operating in Jewelry & Watches Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NIALAYA JEWELRY best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.NIALAYA JEWELRY Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Men's Wristband with Brown Tiger Eye and Gold  Men's Ring Made in Los Angeles 
Ad Copy Text  SALE 60% OFF For Him → bit.ly/nialayamens + 18K Gold and Silver + Handmade in Los Angeles  SALE 60% OFF For Him → bit.ly/nialayamens For Her → bit.ly/nialayawomens + 18K Gold and Silver ...  Customize Your Own HEALING Bracelet Get 20% OFF Use Code: HEAL20 18K Gold and Silver → bit.ly/buil...
Link Description  N/A  N/A  N/A
Website Link  www.nialaya.com  www.nialaya.com  bit.ly
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 92  125  112
Like 0  0  64

NIALAYA JEWELRY Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. NIALAYA JEWELRY Top 1 ads got 0 likes. NIALAYA JEWELRY uses a sentence with the finishing touch title: “Men's Wristband with Brown Tiger Eye and Gold”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. NIALAYA JEWELRY shared 92 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NIALAYA JEWELRY should continue to optimize the ad content.

3.NIALAYA JEWELRY Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Video
Ad Time   2020-05-25-2020-06-18  2020-06-08-2020-06-18  2020-04-28-2020-06-17
Landing Page Link  https://www.nialaya.com/products/men-s-wrap-around?variant=13034717282376&fbclid=IwAR3l3YGQSrgSIaW2T0toSVcH1CLWm7sIscZm2dZLHR5n4Xbs8OIImSaONZE  https://www.nialaya.com/products/black-carbon-fiber-ring-3?variant=12842435739720&fbclid=IwAR1wC1DR2SBNViFyPJGGiVY8Dluipw5sVEW3koynVlnlusD46BTlQq2js5o   https://www.nialaya.com/pages/custom-bracelets-men?fbclid=IwAR00EpMTZMq1a0rfAzCgj2_YSEf2SPvuCwhN7Gewx0SIpiqzI5hy0xGFbN8

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NIALAYA JEWELRY are successful.

NIALAYA JEWELRY Creative Analysis: 

NIALAYA JEWELRY placed a Carousel ad in 2020-05-25-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.NIALAYA JEWELRY Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  German  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

NIALAYA JEWELRY has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.NIALAYA JEWELRY Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-25-2020-06-18  2020-06-08-2020-06-18  2020-04-28-2020-06-17
During  25 days  11 days 51 days 
Like  0  0  64
Share  0  0  9
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. NIALAYA JEWELRY ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 25 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NIALAYA JEWELRY, helping NIALAYA JEWELRY to grasp the ad data more clearly.