Top Ads on NHL

NHL Background Introduction:

The best hockey league in the world.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

NHL has been advertising and marketing on Facebook for many years. And NHL has placed 587 of ads on the Facebook platform in the last month. In the past few years,NHL has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for NHL on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NHL. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NHL.

BigSpy

1.NHL Top 3 Ads Basic Understanding

   top1  top2  top3
Name  NHL  NHL  NHL
Page Categories  Retail Company  Sports Team  Sports League
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

NHL Marketing Objectives Analysis: 

NHL has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NHL best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.NHL Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Team Face Coverings  CBJ Q&A: Checking in with Scott Harrington Pittsburgh Penguins 2017 Stanley Cup Champions Crystal Stanley Cup Trophy - Filled With Ice From the 2017 Stanley Cup Final 
Ad Copy Text  Avalanche Face Coverings are now available!  Family: ✔︎ Dogs: ✔︎ Netflix: ✔︎ Read more on how Jackets d-man Scott Harrington spent h...  Show your Pittsburgh Penguins fandom!
Link Description  N/A  Defenseman has been among those back on the ice in recent weeks  N/A
Website Link  shop.nhl.com  cbj.co  shop.nhl.com
CTA  SHOP_NOW    SHOP_NOW
Text Word Count 43  138  37
Like 34  68  0

NHL Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. NHL Top 1 ads got 34 likes. NHL uses a sentence with the finishing touch title: “Team Face Coverings”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. NHL shared 43 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NHL should continue to optimize the ad content.

3.NHL Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-10-2020-06-19  2020-06-18-2020-06-18  2019-07-10-2020-06-18
Landing Page Link  https://shop.nhl.com/colorado-avalanche/face-coverings/t-36150679+c-4524626029+z-98-1508631937?_s=fb-social-NHLShop&utm_campaign=NHLShop-CRM-NHL-Multi-Team-20200610&utm_term=S%3DCRM%7CD%3DNHLShop%7CL%3DNHL%7CT%3DColoradoAvalanche%7CA%3DBothGenders&utm_content=E%3DPRODUCT-FaceMasks&utm_medium=Social&utm_source=6207455298001&utm_position=Facebook_Mobile_Feed&k_cca=NHLShop&fbclid=IwAR2WaxET2AkJ92BDY7lY9DkQ4u7SAUFIFRZ4EyYe9vE3DvDQNJMDCase4Ec  https://www.nhl.com/bluejackets/news/checking-in-with-blue-jackets-defenseman-scott-harrington/c-317200186?fbclid=IwAR3uwYS4rFVS0kjhYkRNVZC3ylhIkw-p8gGkhRVBaUPdwevJhGe1zECdGRM   https://shop.nhl.com/The_Northwest_Company_Pittsburgh_Penguins_Lightning_Lunch_Kit/t-25932943+o-4639+f-6945735654+z-8-3213282044?utm_medium=Social&cid=NHL25&_s=fb-social-NHLShop&sku=11003482&utm_campaign=CRM-NHL-Multi-Team_DynamicCRM_CBO&utm_term=S%3DCRM%7CD%3DNHLShop%7CL%3DNHL%7CT%3DPittsburghPenguins%7CA%3DBothGenders&utm_content=E%3DEVERGREEN-DynamicCRM_NHLcom&utm_source=6132187688001&utm_position=Facebook_Mobile_Feed&k_cca=NHLShop&fbclid=IwAR3D38jmUmAWL6UFuDp4Km0FRsJHdpiluD28EmAXVhS2dzlxgZncP0YpHAM

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NHL are successful.

NHL Creative Analysis: 

NHL placed a Image ad in 2020-06-10-2020-06-19, and got 34 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.NHL Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Latvia  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

NHL has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.NHL Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-19  2020-06-18-2020-06-18  2019-07-10-2020-06-18
During  10 days  1 days 345 days 
Like  34  68  0
Share  4  1  111
Comment  4  0  0

Advertising effectiveness is a direct manifestation of advertising. NHL ‘s Top 1 ad received 34 likes, 4 shares, 4 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NHL, helping NHL to grasp the ad data more clearly.