Top Ads on NFL

NFL Background Introduction:

Official Facebook page of the NFL. Before posting to our page, please read:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

NFL has been advertising and marketing on Facebook for many years. And NFL has placed 1091 of ads on the Facebook platform in the last month. In the past few years,NFL has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for NFL on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NFL. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NFL.


1.NFL Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Internet Company  Internet Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

NFL Marketing Objectives Analysis: 

NFL has been operating in Internet Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NFL best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.NFL Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Join the Big Leagues of Fantasy Football  Do you think you are smarter than an NFL GM ??? N/A 
Ad Copy Text  For Elite Fantasy Football Players Only! Challenge yourself against the best in a format that is mo...  Do you think you are smarter than an NFL GM ??? Do you think you're the best at Fantasy Football ??...  Baseball ⚾️ Fanartikel bei kaufen. Schneller Versand aus Deutschland. Dazu Top-Service...
Link Description  Fairweather fans...Don't Apply!  N/A  N/A
Website Link
Text Word Count 421  252  140
Like 7  1085  0

NFL Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. NFL Top 1 ads got 7 likes. NFL uses a sentence with the finishing touch title: “Join the Big Leagues of Fantasy Football”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. NFL shared 421 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NFL should continue to optimize the ad content.

3.NFL Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Carousel
Ad Time   2020-06-18-2020-06-19  2020-02-12-2020-06-17  2020-01-21-2020-06-17
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NFL are successful.

NFL Creative Analysis: 

NFL placed a Image ad in 2020-06-18-2020-06-19, and got 7 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.NFL Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Portugal,Romania,United States...  N/A
Language  English  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

NFL has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.NFL Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-19  2020-02-12-2020-06-17  2020-01-21-2020-06-17
During  2 days  127 days 149 days 
Like  7  1085  0
Share  0  180  0
Comment  0  291  0

Advertising effectiveness is a direct manifestation of advertising. NFL ‘s Top 1 ad received 7 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NFL, helping NFL to grasp the ad data more clearly.