Top Ads on NEXCO中日本

NEXCO中日本 Background Introduction:

NEXCO中日本(中日本高速道路株式会社)の公式facebookページです。

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

NEXCO中日本 has been advertising and marketing on Facebook for many years. And NEXCO中日本 has placed 21 of ads on the Facebook platform in the last month. In the past few years,NEXCO中日本 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for NEXCO中日本 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NEXCO中日本. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NEXCO中日本.

BigSpy

1.NEXCO中日本 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  NEXCO中日本  NEXCO中日本  NEXCO中日本
Page Categories  Highway  Highway  Highway
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

NEXCO中日本 Marketing Objectives Analysis: 

NEXCO中日本 has been operating in Highway for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NEXCO中日本 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.NEXCO中日本 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  渋滞回避のヒントがここに!  NEXCO中日本  サービスエリア NEXCO中日本  サービスエリア 
Ad Copy Text  -  【談合坂SA(上り)限定♪ 山梨県立大学との産学連携商品が本日より発...  -
Link Description     【談合坂SA(上り)限定♪ 山梨県立大学との産学連携商品が本日より発売!】 E20 中央道 談合坂SA(上り線)では、本日より山梨県立大学との産学連携商品「むささびからのむすびもの」を発売しております! この商品は実在する神社を舞台として商品コンセプトとなった物語を創作し、そのストーリーから想像される「原材料」「味付け」「名称」「パッケージ」を検討し、NEXCO中日本八王子支社、中日本エクシス八王子支店、山梨県立大学の3者にて共同開発いたしました。 また、商品の製造に際しては、創作物語に基づいて河口浅間神社に原材料を奉納し、祈祷を受けた商品となっています。 4/20(土)、4/21(日)には山梨県立大学の学生が商品のPRと販売を実施いたしますので、ぜひこの機会に談合坂SA(上り線)へお立ち寄りください! <商品名> むささびからのむすびもの <販売場所> 談合坂SA(上り線)ショッピングコーナー <販売価格> 3個入り:405円(税込) 8個入り:1,080円(税込)  【北陸道限定!春の「じわめし」~徳光PA上り編~】 本日ご紹介する春のじわめしは、E8北陸自動車道徳光PA上り線(米原方面)の「木滑(きなめり)なめこそば」(700円)です。 見てください、この「なめこ」の大きい事!! こんなに存在感のある「なめこ」があったなんて✨ これは石川県の白山ろくの木滑(きなめり)地域で生産されているなめこで、歯ごたえ、とろみが絶妙で蕎麦との相性は抜群! 生産量が安定しないため、ここでしか出会えない一品です。 是非、この機会にお召し上がりください 販売箇所:徳光PA上り線 フードコート 提供時間:11:00~19:30 その他:数量限定です ※北陸地方ならではの魅力が詰まった「春のじわめし」は2019年5月31日までの販売です。 ◆各エリアの「じわめし」は下記ホームページでご覧いただけます。 https://sapa.c-nexco.co.jp/special?id=1234
Website Link  suisui-navi.jp  www.facebook.com  www.facebook.com
CTA  LEARN_MORE    
Text Word Count 123  1255  1074
Like 210  76  84

NEXCO中日本 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. NEXCO中日本 Top 1 ads got 210 likes. NEXCO中日本 uses a sentence with the finishing touch title: “渋滞回避のヒントがここに!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. NEXCO中日本 shared 123 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NEXCO中日本 should continue to optimize the ad content.

3.NEXCO中日本 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-08-2019-04-26  2019-04-18-2019-04-22  2019-04-18-2019-04-22
Landing Page Link  https://suisui-navi.jp/  https://www.facebook.com/1445768335719862/posts/1997114920585198/   https://www.facebook.com/sapa.c.nexco/photos/a.1446090662354296/1997089263921097/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NEXCO中日本 are successful.

NEXCO中日本 Creative Analysis: 

NEXCO中日本 placed a Image ad in 2019-04-08-2019-04-26, and got 210 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.NEXCO中日本 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Japan  Japan  Japan
Language  N/A  Japanese  Japanese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

NEXCO中日本 has the best conversion in Japan, and can advertise more in Japan in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.NEXCO中日本 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-08-2019-04-26  2019-04-18-2019-04-22  2019-04-18-2019-04-22
During  19 days  5 days 5 days 
Like  210  76  84
Share  29  2  2
Comment  12  0  0

Advertising effectiveness is a direct manifestation of advertising. NEXCO中日本 ‘s Top 1 ad received 210 likes, 29 shares, 12 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NEXCO中日本, helping NEXCO中日本 to grasp the ad data more clearly.