NESTLÉ MILKPAK Background Introduction:

Pakistan Safe Milk Movement is a Nestle MILKPAK initiative that aims to educate Pakistanis on the importance of consuming milk that is safe.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

NESTLÉ MILKPAK has been advertising and marketing on Facebook for many years. And NESTLÉ MILKPAK has placed 96 of ads on the Facebook platform in the last month. In the past few years,NESTLÉ MILKPAK has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for NESTLÉ MILKPAK on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NESTLÉ MILKPAK. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NESTLÉ MILKPAK.


1.NESTLÉ MILKPAK Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Food & Beverage Company  Food & Beverage Company  Food & Beverage Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

NESTLÉ MILKPAK Marketing Objectives Analysis: 

NESTLÉ MILKPAK has been operating in Food & Beverage Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NESTLÉ MILKPAK best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.NESTLÉ MILKPAK Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  #AttentionAbbus NESTLÉ MILKPAK YOGURT is here with easy-to-make recipes at home  NESTLÉ MILKPAK YOGURT | Dahi Aloo Recipe #AttentionAbbus we’ve seen your skills in the kitchen 
Ad Copy Text  #AttentionAbbus we have some really great entries coming in! Have you tried our recipe and shared it...  Try our Dahi Aloo recipe – rich in taste and aroma. Watch the complete recipe at:  #AttentionAbbus we’ve seen your skills in the kitchen and we think it’s time to show it to the w...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 169  196  137
Like 2060  1594  3844

NESTLÉ MILKPAK Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. NESTLÉ MILKPAK Top 1 ads got 2060 likes. NESTLÉ MILKPAK uses a sentence with the finishing touch title: “#AttentionAbbus NESTLÉ MILKPAK YOGURT is here with easy-to-make recipes at home”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. NESTLÉ MILKPAK shared 169 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NESTLÉ MILKPAK should continue to optimize the ad content.

3.NESTLÉ MILKPAK Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-14-2020-06-20  2020-06-11-2020-06-18  2020-06-05-2020-06-14
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NESTLÉ MILKPAK are successful.

NESTLÉ MILKPAK Creative Analysis: 

NESTLÉ MILKPAK placed a Video ad in 2020-06-14-2020-06-20, and got 2060 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.NESTLÉ MILKPAK Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Pakistan,United States  N/A  Pakistan
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

NESTLÉ MILKPAK has the best conversion in Pakistan,United States, and can advertise more in Pakistan,United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.NESTLÉ MILKPAK Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-20  2020-06-11-2020-06-18  2020-06-05-2020-06-14
During  7 days  8 days 10 days 
Like  2060  1594  3844
Share  248  438  100
Comment  153  29  62

Advertising effectiveness is a direct manifestation of advertising. NESTLÉ MILKPAK ‘s Top 1 ad received 2060 likes, 248 shares, 153 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NESTLÉ MILKPAK, helping NESTLÉ MILKPAK to grasp the ad data more clearly.