Top Ads on NESCAFÉ

NESCAFÉ Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

NESCAFÉ has been advertising and marketing on Facebook for many years. And NESCAFÉ has placed 2096 of ads on the Facebook platform in the last month. In the past few years,NESCAFÉ has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for NESCAFÉ on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NESCAFÉ. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NESCAFÉ.

BigSpy

1.NESCAFÉ Top 3 Ads Basic Understanding

   top1  top2  top3
Name  NESCAFÉ  NESCAFÉ  NESCAFÉ
Page Categories  Foodservice Distributor  Website  Foodservice Distributor
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

NESCAFÉ Marketing Objectives Analysis: 

NESCAFÉ has been operating in Foodservice Distributor for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NESCAFÉ best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.NESCAFÉ Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  NESCAFÉ  รสชาติใหม่! อย่างนี้ต้องเรียก"ลิเกร๋"ป่ะ? 
Ad Copy Text  Rien n’est plus savoureux, pour commencer sa journée, qu’un Nescafé glacé à l’abricot. Es...  ใหม่! แคปซูล Starbucks Caramel Macchiato เมนูกาแฟสดแก้...  ลิเกออนไลน์ว่าเก๋ แต่มีแม่ยกออนไลน...
Link Description  N/A  N/A  ถึงส้มหยุด แต่ลิเกคณะนี้สู้ไม่หยุด
Website Link  www.facebook.com  shop.dolce-gusto.co.th  youtu.be
CTA    SHOP_NOW  WATCH_MORE
Text Word Count 1372  1068  475
Like 2366  5457  9790

NESCAFÉ Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. NESCAFÉ Top 1 ads got 2366 likes. NESCAFÉ uses a sentence with the finishing touch title: “NESCAFÉ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. NESCAFÉ shared 1372 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NESCAFÉ should continue to optimize the ad content.

3.NESCAFÉ Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-14-2020-06-20  2020-06-11-2020-06-20  2020-06-13-2020-06-20
Landing Page Link  https://www.facebook.com/312368258794100/posts/3355755447788684/  https://shop.dolce-gusto.co.th/th/flavours/starbucks/starbucks-caramel-macchiato.html?utm_source=fb_hero_vdo&utm_medium=fb_hero_vdo&utm_campaign=caramel_hero_vdo&utm_content=caramel_hero_vdo   https://www.google.com/sorry/index?continue=https://www.youtube.com/watch?v%3Df8rnV32MxRI%26feature%3Dyoutu.be&q=EgQvWGqsGLGQhvcFIhkA8aeDS96zJrL_rq_XcHyckLC5SeR-ix9fMgFy

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NESCAFÉ are successful.

NESCAFÉ Creative Analysis: 

NESCAFÉ placed a Video ad in 2020-06-14-2020-06-20, and got 2366 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.NESCAFÉ Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco,Algeria,Tunisia  Thailand  Thailand
Language  Vietnamese  Thai  Thai

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

NESCAFÉ has the best conversion in Morocco,Algeria,Tunisia, and can advertise more in Morocco,Algeria,Tunisia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.NESCAFÉ Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-20  2020-06-11-2020-06-20  2020-06-13-2020-06-20
During  7 days  10 days 8 days 
Like  2366  5457  9790
Share  68  89  254
Comment  76  58  69

Advertising effectiveness is a direct manifestation of advertising. NESCAFÉ ‘s Top 1 ad received 2366 likes, 68 shares, 76 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NESCAFÉ, helping NESCAFÉ to grasp the ad data more clearly.