Top Ads on NESCAFÉ Dolce Gusto Brasil

NESCAFÉ Dolce Gusto Brasil Background Introduction:

Muito mais que café. Uma cafeteria na sua casa. Regras da Casa: http://on.fb.me/1QBY8UU Nossa equipe está online de segunda a sexta das 8h às 18h.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

NESCAFÉ Dolce Gusto Brasil has been advertising and marketing on Facebook for many years. And NESCAFÉ Dolce Gusto Brasil has placed 313 of ads on the Facebook platform in the last month. In the past few years,NESCAFÉ Dolce Gusto Brasil has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for NESCAFÉ Dolce Gusto Brasil on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NESCAFÉ Dolce Gusto Brasil. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NESCAFÉ Dolce Gusto Brasil.

BigSpy

1.NESCAFÉ Dolce Gusto Brasil Top 3 Ads Basic Understanding

   top1  top2  top3
Name  NESCAFÉ Dolce Gusto Brasil  NESCAFÉ Dolce Gusto Brasil  NESCAFÉ Dolce Gusto Brasil
Page Categories  Food & Beverage Company  Food & Beverage Company  Food & Beverage Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

NESCAFÉ Dolce Gusto Brasil Marketing Objectives Analysis: 

NESCAFÉ Dolce Gusto Brasil has been operating in Food & Beverage Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NESCAFÉ Dolce Gusto Brasil best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.NESCAFÉ Dolce Gusto Brasil Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Compre Já No Site!  Loja oficial NESCAFÉ Dolce Gusto Loja oficial NESCAFÉ Dolce Gusto 
Ad Copy Text  Dê um presente a alguém especial para você sem sair de casa! E a sua pessoa favorita recebe cáps...  Essa é imperdível! Na compra de 30 caixas, você ganha uma máquina multibebidas!  Uma oferta secreta aguarda por você. Acesse e descubra uma promoção imperdível!
Link Description  N/A  N/A  N/A
Website Link  www.nescafe-dolcegusto.com.br  www.facebook.com  www.facebook.com
CTA  SHOP_NOW  LEARN_MORE  LEARN_MORE
Text Word Count 155  83  83
Like 51  450  57

NESCAFÉ Dolce Gusto Brasil Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. NESCAFÉ Dolce Gusto Brasil Top 1 ads got 51 likes. NESCAFÉ Dolce Gusto Brasil uses a sentence with the finishing touch title: “Compre Já No Site!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. NESCAFÉ Dolce Gusto Brasil shared 155 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NESCAFÉ Dolce Gusto Brasil should continue to optimize the ad content.

3.NESCAFÉ Dolce Gusto Brasil Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-04-23-2020-06-18  2020-05-04-2020-06-18  2020-06-04-2020-06-18
Landing Page Link  https://www.nescafe-dolcegusto.com.br/momentos/box/home?utm_source=if&utm_medium=social&utm_content=nlab-social-if-ndg_b2c-gif-5s-cpa-as18_mais-conversao_visualizacao_pdc-view_20_30d-dsj-doseujeito-dsj-presenteie_alguem_dsj_2304-all-semdesconto-dark&utm_campaign=nlab-social-if-ndg_b2c-as18_mais-conversao_visualizacao_pdc-view_20_30d-dsj-doseujeito-dsj-presenteie_alguem_dsj_2304&fbclid=IwAR0hzWRwOw-bGJSQjIbreTmn54v_roTJSkx5s3k9RBZncJMISyToaRc29ms  https://www.facebook.com/dolcegustobrasil/?_vref_=161473821970743&refid=28&_ft_=adid.23844814587520551:qid.6823937495913176315:mf_story_key.-1132749507645487948:is_sponsored.1:ei.AI@AQJABL_LpPp1fST5duR2laLZMsI5QtNKCyBZWl8T8yVbqPNFmYc08tNJsO4z39WrZyB1CrF8lkEPusm8fm-RGmuE:top_level_post_id.3156613034359608:content_owner_id_new.386043004749972:call_to_action_type.LEARN_MORE:page_id.386043004749972:src.22:photo_id.161473821970743:story_location.5:story_attachment_style.rich_media_collection:view_time.1588821613:filter.h_nor:tds_flgs.3:actrs.386043004749972:page_insights.%7B%22386043004749972%22:%7B%22page_id%22:386043004749972,%22page_id_type%22:%22page%22,%22actor_id%22:386043004749972,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1588618873,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3156613034359608%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:386043004749972,%22page_id%22:386043004749972,%22post_id%22:3156613034359608,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.facebook.com/dolcegustobrasil/videos/942967372810292/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NESCAFÉ Dolce Gusto Brasil are successful.

NESCAFÉ Dolce Gusto Brasil Creative Analysis: 

NESCAFÉ Dolce Gusto Brasil placed a Video ad in 2020-04-23-2020-06-18, and got 51 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.NESCAFÉ Dolce Gusto Brasil Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  N/A  N/A
Language  Portuguese  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

NESCAFÉ Dolce Gusto Brasil has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.NESCAFÉ Dolce Gusto Brasil Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-23-2020-06-18  2020-05-04-2020-06-18  2020-06-04-2020-06-18
During  57 days  46 days 15 days 
Like  51  450  57
Share  2  21  1
Comment  3  120  25

Advertising effectiveness is a direct manifestation of advertising. NESCAFÉ Dolce Gusto Brasil ‘s Top 1 ad received 51 likes, 2 shares, 3 comments in just 57 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NESCAFÉ Dolce Gusto Brasil, helping NESCAFÉ Dolce Gusto Brasil to grasp the ad data more clearly.