Top Ads on NEOU

NEOU Background Introduction:

NEOU hosts the best fitness content, anytime, anywhere, for everyone - all on one platform.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

NEOU has been advertising and marketing on Facebook for many years. And NEOU has placed 279 of ads on the Facebook platform in the last month. In the past few years,NEOU has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for NEOU on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NEOU. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NEOU.

BigSpy

1.NEOU Top 3 Ads Basic Understanding

   top1  top2  top3
Name  NEOU  NEOU  NEOU
Page Categories  Broadcasting & Media Production Company  Broadcasting & Media Production Company  Broadcasting & Media Production Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

NEOU Marketing Objectives Analysis: 

NEOU has been operating in Broadcasting & Media Production Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NEOU best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.NEOU Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sweat With NEOU: Save 50%  Sweat With NEOU: Save 50% Sweat With NEOU: Save 50% 
Ad Copy Text  Working (out) from home? Save 50% on NEOU and stream 1,700+ home workouts from top fitness instructo...  Working (out) from home? Save 50% on NEOU and stream 1,700+ home workouts on any screen!  Working (out) from home? Save 50% on NEOU and stream 1,700+ home workouts on any screen!
Link Description  HIIT, Dance, Boxing, & more  HIIT, Dance, Boxing, & more  N/A
Website Link  www.neoufitness.com  itunes.apple.com  itunes.apple.com
CTA  LEARN_MORE  DOWNLOAD  DOWNLOAD
Text Word Count 117  88  88
Like 92  49  2024

NEOU Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. NEOU Top 1 ads got 92 likes. NEOU uses a sentence with the finishing touch title: “Sweat With NEOU: Save 50%”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. NEOU shared 117 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NEOU should continue to optimize the ad content.

3.NEOU Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-01-2020-06-15  2020-04-14-2020-06-11  2020-04-14-2020-05-26
Landing Page Link  https://www.neoufitness.com/?&utm_source=facebook&utm_medium=paid&utm_campaign=fb_cbo_int_uk&utm_content=VixenMarilyn  http://itunes.apple.com/app/id1436991935   http://itunes.apple.com/app/id1436991935

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NEOU are successful.

NEOU Creative Analysis: 

NEOU placed a Video ad in 2020-06-01-2020-06-15, and got 92 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.NEOU Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  N/A  India
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

NEOU has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.NEOU Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-15  2020-04-14-2020-06-11  2020-04-14-2020-05-26
During  15 days  59 days 43 days 
Like  92  49  2024
Share  25  12  164
Comment  11  2  61

Advertising effectiveness is a direct manifestation of advertising. NEOU ‘s Top 1 ad received 92 likes, 25 shares, 11 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NEOU, helping NEOU to grasp the ad data more clearly.