Top Ads on NEON NZ
NEON NZ Background Introduction:
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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
NEON NZ has been advertising and marketing on Facebook for many years. And NEON NZ has placed 48 of ads on the Facebook platform in the last month. In the past few years,NEON NZ has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for NEON NZ on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for NEON NZ. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from NEON NZ.
1.NEON NZ Top 3 Ads Basic Understanding
|Name||NEON NZ||NEON NZ||NEON NZ|
|Page Categories||Media/News Company||Media/News Company||Media/News Company|
NEON NZ Marketing Objectives Analysis:
NEON NZ has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. NEON NZ best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.NEON NZ Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Switch on your 14 day free trial on NEON.||Switch on your 14 day free trial on Neon.||NEON NZ|
|Ad Copy Text||Switch on your 14 day free trial today.||We're bringing all the goods on Neon. Not just the goods, the greats. Starring Elle Fanning and Ni...||#QuaranTea with Kim - 11am this Tuesday! We're so honoured and excited to tell you that this amazing...|
|Link Description||Sign up now.||Sign up now.||#QuaranTea with Kim - 11am this Tuesday! We're so honoured and excited to tell you that this amazing woman, from iZombie and so much more, NZ's very own Rose McIver will be our guest next week with Kimberley Crossman!|
|Text Word Count||39||160||217|
NEON NZ Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. NEON NZ Top 1 ads got 126 likes. NEON NZ uses a sentence with the finishing touch title: “Switch on your 14 day free trial on NEON.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. NEON NZ shared 39 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. NEON NZ should continue to optimize the ad content.
3.NEON NZ Top 3 Ads Creative Selection
|Landing Page Link||https://ad.doubleclick.net/ddm/trackclk/N2758.2521908OMDPROGRAMMATICFACE/B24125529.275145071;dc_trk_aid=469761564;dc_trk_cid=133558829;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR1OC2haCSmpbHTe2-vr0Jgu28vj1LbTt2xtWzz7GNJHD_knIH1mPbqmjiY||https://www.neontv.co.nz/?utm_source=fb&utm_medium=social&utm_campaign=neo_058_con_brand&content_may-jun_2020&dclid=CLPg-vj_-OkCFYHXWwodJb8H7g||https://www.neontv.co.nz/quarantea?fbclid=IwAR3Buu5nCKIjFmkLRpb9q2F6BxOwuO0Es-evhzSh1rW8wg1LmnhgUytXe78|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by NEON NZ are successful.
NEON NZ Creative Analysis:
NEON NZ placed a Image ad in 2020-06-14-2020-06-16, and got 126 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.NEON NZ Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
NEON NZ has the best conversion in Nepal, and can advertise more in Nepal in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.NEON NZ Top 3 Ads Performance Display
|During||3 days||7 days||4 days|
Advertising effectiveness is a direct manifestation of advertising. NEON NZ ‘s Top 1 ad received 126 likes, 15 shares, 48 comments in just 3 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for NEON NZ, helping NEON NZ to grasp the ad data more clearly.